Online Advertising

Once you've started your e-commerce business, one of the first steps toward success is to get the word out about your products. With all the different social media and other platforms available, however, effective marketing is more complex than ever. It's important, therefore, to have a balanced and...

Yahoo earlier this week acknowledged that it has been experimenting with a neutralizing agent that can counteract ad-blocking software tools by closing off email access to browsers that use them. "At Yahoo, we are continually developing and testing new product experiences," the company said in a sta...

Walmart on Monday announced it will release all 2,000 Cyber Monday deals at 8 p.m. EST Sunday. That and other retailer moves are making it look as if Cyber Monday might be a nonevent this holiday season: Amazon is running an eight-day Black Friday sale that will take it through Cyber Monday, leading...

The New York Times Company last week indicated would take steps to circumvent ad-blocking tools. "As you know, the Times' digital subscription revenue stream means that we are less exposed than most publishers to the impact of ad-blockers," said NYT Company CEO Mark Thompson during an earnings call....

YouTube on Wednesday introduced YouTube Red, a $10 a month ad-free channel. Membership extends across devices, and consumers can access the service from other YouTube channels or apps, including YouTube Gaming. Subscribers to YouTube Red will get a twofer -- it automatically provides access to Googl...

Reddit earlier this week announced the launch of Upvoted, a new publication featuring original content from a team of staff editors and writers. Reddit has more than 202 million monthly users. Its podcast have been downloaded more than 1.6 million times since January, and its newsletter has hundreds...

Twitter cofounder Jack Dorsey, who has been running the company as interim CEO for the past three months, has taken the reins for good, the company revealed in a document filed with the SEC last week. Former CEO Dick Costolo has left Twitter's board of directors, and Adam Bain has stepped into the c...

Adblock Browser for Android re-emerged at the Google Play store on Wednesday, after more than two years of banishment. It is also available at the iTunes App Store. "The reason we were readmitted to the Play store is that this app is different than the one that was kicked out. This one is a browser....

Google last week responded to the European Commission's statement of objections regarding its search practices by rejecting outright the Europeans' argument that its innovations were anticompetitive. The SO, published in April, doesn't support the claim that the company's displays of paid ads divert...

Online advertising that pushes malicious software to consumers has increased 325 percent over the past year, Cyphort Labs has reported. Malvertising is adding to what is already a significant problem for online advertisers. Ad fraud will cost global advertisers more than $6 billion this year, accord...

About $21.8 billion in global ad revenues have been lost so far this year due to ad blockers, according to a report from Pagefair and Adobe. Consumers increasingly are opting for tools to shut down ads before they pop up. By next year, the U.S. alone should account for about $20 billion in blocked a...