Online Advertising

Nextdoor on Wednesday announced it has received $110 million in venture capital to grow its neighborhood-based network of residents and vendors. Redpoint Ventures and Insight Venture Partners led the funding round. Nextdoor plans to use the money to develop additional ways for members to benefit fro...

With Wall Street breathing down its neck for growth, Twitter on Tuesday launched a new advertising initiative that aims to boost revenues and add to its more than 284 million members. The initiative aims to expand the reach of "Promoted Tweets" on Twitter. Promoted Tweets are ads that Twitter insert...

On Sunday evening, as a record 114.4 million people watched Katy Perry, Lenny Kravitz and Missy Elliott rock out during the Super Bowl's halftime show, another show was under way, as well. For the first time, Google's YouTube hosted its own version of halftime on Super Bowl Sunday during roughly the...

Dish Network on Thursday announced that subscribers to its satellite TV service can enable Reverse AutoHop for this Sunday's Super Bowl. This feature will enable viewers with the Hopper Whole-Home HD DVR to watch the commercials alone without having to fast-forward through the game. To utilize Rever...

Twitter on Tuesday announced two new offerings that could bolster its efforts to compete with Facebook. The new tools will let users create private groups of up to 20 members; they also will be able to shoot, edit and share video from within Twitter's mobile app. Twitter members already can conduc...

Verizon advertising partner Turn is using the carrier's Unique Identifier Header, or UIDH, to maintain tracking cookies on smartphones even after privacy-minded users have deleted them, Jonathan Mayer, a computer scientist and lawyer at Stanford University, reported this week. Turn shares the cookie...

Google reportedly is gearing up to launch a shopping and comparison site for auto insurance in the United States. The company has been operating such a site in the UK, dubbed "Google Compare," for the past two years. Although it apparently has been beset by delays, an entity called "Google Compare A...

It's well known that certain second-rate media outlets use provocatively misleading headlines to attract viewers and parlay those figures into increased ad revenue, but some better known outlets appear to be resorting to clickbait as well. For example, a host of online headlines recently implied tha...

Google soon will begin targeting kids 12 and under with tailored versions of its products, likely including its search functionality, along with offerings such as YouTube and Chrome. The company is pushing to change make its products fun and safe for children, Pavni Diwanji, Google VP of engineering...

Google on Friday unveiled Contributor, an experimental service that lets users make a donation to support the websites they visit instead of viewing ads. Currently available only by invitation, Contributor begins by asking users to set a monthly contribution amount between $1 and $3. Then, when they...

Facebook is preparing to plunge into the office collaboration and communication space with something it's calling "Facebook At Work," according to a Monday report. The new offering will be similar to the consumer version of Facebook, but it will allow workers to chat with each other, connect with ...

Facebook on Thursday announced Privacy Basics, a set of interactive guides to answer the most commonly questions about how users can control their information on its site. It also aired proposed updates to its terms, data policy and cookies policy; improvements to ads based on the apps and sites mem...

Monster Worldwide last week announced that it was rolling out a beta of a social recruitment ad platform, starting this Thursday. Monster Social Ads uses Twitter's Ads API to serve tailored job listings to Twitter users, based on career attributes such as occupation or industry type. A number of U.S

Twitter shares closed Tuesday at $43.78, down almost 10 percent, even though the company's Q3 earnings report, released Monday, showed monthly active users grew 23 percent. Granted, that was down a tick from the previous quarter's 24 percent growth -- but recall the World Cup was being held at that ...

After declaring its intent when it launched roughly a month ago, Ello on Thursday made its ad-free philosophy official by incorporating it into a new company charter. Now converted to a public benefit corporation, the social network has stipulated not only that it will never make money from selling ...