Online Advertising

Yahoo CEO Marissa Mayer has been more active than a kid on a sugar high. The company on Wednesday announced a partnership with Carnegie Mellon University to advance personalization and mobile technologies. That was the same day Mayer told employees in a closed-door meeting that Yahoo would be partne...

Twitter on Wednesday announced Q4 2013 revenue of $243 million, up 116 percent year over year, and a 30 percent YoY increase in average monthly active users. Wall Street reacted by sending its share prices down 21 percent, and analysts promptly downgraded the company. That could be because Twitter's...

The interaction of connected consumer electronics and digital media is creating vast and limitless amounts of user data, now commonly coined "Big Data." Many new business models are forming around these data, but for advertising, data have always been at the core of its business. Data of all varieti...

News that Google is purchasing artificial intelligence company DeepMind for between $500 million and $650 million surfaced Monday. Google spokesperson Tim Drinan confirmed the deal but declined to provide further details. The first commercial applications of DeepMind, which was founded in 2011, are ...

Twitter has launched analytics for Twitter Cards to help users determine how well their media-rich tweets are performing on the network. Twitter Cards allow developers, brands and publishers to add photos, videos, deep links within their apps, content previews, and other rich media assets to their t...

Following reports of adware being distributed through extensions for Google's Web browser Chrome, the search giant has removed two applets from it its online store. Pulled from the Chrome Web Store were "Add to Feedly" and "Tweet This Page." Both extensions were mentioned in a Friday report about ...

Rdio announced Thursday that its Web users will have free, unlimited access to content, an update that came on the heels of similar news from Spotify. Spotify started offering free streaming music for iOS and Android mobile devices last month, and on Wednesday announced that it was eliminating time ...

Yahoo CEO Marissa Mayer has charted the course for her company's future, and the focus is more on media than technology. She revealed a number of new products and digital magazines during her keynote speech at the Consumer Electronics show in Las Vegas with a number of guests turning up to help make...

Facebook this week announced the rollout of video ads in the mobile and desktop News Feeds of some of its members. The video will begin playing in silent mode when it appears onscreen. Clicking or tapping on it will turn on the sound. Users who don't want to watch the videos can scroll or swipe past...

Retailers have been trying for years to expand Black Friday shopping with extended hours and prolonged sales, and this year that trend appears to be reaching new heights, with some stores even planning to be open early on Thanksgiving Day. That's not a universal rule, however. Glenview, Ill.-based A...

LG Electronics on Thursday said it is preparing a firmware update to address concerns over the discovery that some of its smart TVs have been monitoring users' viewing habits and sending the information back to the company without owners' consent. The issue was discovered when UK-based IT consultant...

Google and the European Commission's delicate negotiations on a settlement regarding the search engine giant's alleged antitrust violations this week hit an unusual snag: The terms of Google's second offer were outed on Wednesday, opening them up to unexpected public scrutiny. The new offer -- inclu...

A consortium of technology companies is suing Google and Android manufacturers in its first patent lawsuits after it outbid the search giant for thousands of patents previously owned by Nortel. Rockstar, owned by Apple, Microsoft, BlackBerry, Ericsson, Sony and EMC, has accused Google of infringing ...

Facebook on Wednesday reported a rise in third-quarter profit and growth in mobile ad revenue. It posted total revenue of $2.02 billion, a 60 percent jump from the $1.26 billion it reported in the year-ago quarter. Advertising accounted for $1.8 billion of that revenue. Facebook now has 1.19 billion...

EU regulators are seeking feedback from Google's rivals and other third parties on the company's latest attempt to settle antitrust allegations against it in Europe. If the company can come to a settlement, it will avoid the expense of a messy trial as well as a possible $5 billion fine. To settle t...