Online Advertising Trends and Strategies

May 24, 2016

Bids for Yahoo's core assets were expected to come in at between $2 billion and $3 billion, far below prior estimates that it could fetch $4 billion to $8 billion at auction, according to a news report published last week. Verizon, which remains the leading candidate for Yahoo's assets, and other contenders met with CEO Marissa Mayer at the company's Sunnyvale, California, headquarters, according to the report, which cited sources familiar with the matter...

Tweets May Soon Breeze Past 140-Character Limit

May 19, 2016

In an effort to better monetize its platform and boost user traffic, Twitter may relax the 140-character limit on individual tweets by no longer counting photos and Web links. The tweak could take place within two weeks, according to a report that cited an unnamed source who asked for anonymity beca...

Google Boots Ads for Predatory Payday Lenders

May 12, 2016

Google on Wednesday announced that it would ban advertising for payday loans in its ad systems. Starting July 13, the company will prohibit ads for payday loans and related products where funds are due within 60 days of the date of issue, as well as ads for loans with an APR of 36 percent, said Goog...

Adblock Plus to Websites: ‘We’ve Got Your Back’

May 6, 2016

Adblock Plus, which has been in the forefront of online ad blocking, this week announced the beta of Flattr Plus, a joint project with micropayment site Flattr, which promises no less than to revolutionize Web monetization. Users decide how much money they want to have distributed among their favori...

Hulu May Offer a Live TV Broadcast Option

May 2, 2016

Hulu reportedly is in talks to launch a cable TV-like service early next year. Hulu, which is a joint venture of Walt Disney, 21st Century Fox and Comcast's NBCUniversal, is said to be negotiating with Disney and Fox to deliver live broadcast and paid channels, including ABC, ESPN, Disney, Fox, Fox ...

Google Fattens Up Entertainment Programming Search Results

April 21, 2016

Google will begin listing live air times for TV shows in its search results, Danial Alegre, president of global partnerships announced Wednesday in his keynote address at the National Association of Broadcasters trade show in Las Vegas. This new feature will allow users to search for movies and TV s...

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Publishers vs. Brave Software: Battle for the Ad Viewer

April 14, 2016

Brave Software is a startup that has ratcheted the ad-blocking game to a new level, and it is raising a lot of stink in the online community. For many people, Web-based ads have become an intolerable, costly distraction. That has led to a variety of ad-blocking approaches. The use of ad-blocking sof...

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