Search

Meta is reportedly working on an AI-powered search engine that will crawl the web for information, a move that could disrupt how advertising is sold online. By cutting outside search engines out of chatbot interactions, Meta hopes to sell hyper-targeted ads that it can sell at premium prices.

Poor-quality product data routinely has severe implications for retailers. If left unresolved, bad data hinders the effectiveness of business operations, product search and discovery, customer satisfaction, and sales.

By providing additional control over search results, search merchandising helps retailers implement business objectives that search engines often fail to address.

The latest research on consumer behavior shows that one of computing's most basic functions for users -- the search window -- paired with generative AI, is becoming a new tool for creating a more connected experience during customer engagement.

Anyone who's done a Google search knows it's already stuffing AI summaries into its search results, but it will be upping its ante in AI when a program called Search Generative Experience (SGE) exits its current experimental phase. The feature could be a nightmare for content creators.

Virtual agents and AI chatbots will be eating into search engine volumes over the next two years, causing them to decline by 25%, according to a new Gartner report.

Complaints by users of the declining quality of search engine results contain a seed of truth, according to a recent study released by a group of academic researchers.

Despite Microsoft's introduction of generative AI into its search engine Bing, the company has failed to cut into the share of market leader Google.

Microsoft may have ushered in a paradigm shift with the release of new versions of its search engine, Bing, and web browser, Edge -- both now powered by artificial intelligence.

Retailers must leverage the benefits of using a variety of digital marketing tactics to differentiate themselves from competitors and improve their shopping experience.

E-commerce marketing isn’t about choosing paid advertising over an inbound strategy. Instead, businesses should use the two to work in conjunction. In other words, paid media is putting the fuel on the fire — inbound is the steady burn.

With the majority of searches happening on Google, updates to how Google is serving results could put a complete halt to new customer acquisition, leads, sales, and ultimately revenue. Here are some ways your business can best manage the latest core update to Google's algorithm.

It is safe to say that all e-commerce platforms should feature trendy product offerings, crawlable and mobile-friendly site architecture, and ensuring 24/7 customer service. But above all else, having a strong on-site search could be one of the biggest factors in retaining customers and boosting rev...

Amazon heralded its shifting strategies to help sellers expand with new tools during its two-day Accelerate Seller Conference this week. The e-commerce giant announced its growing success with American small and medium-sized businesses empowerment this year, its glowing Sellers Report, and the resul...