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Botify is not a typical search engine optimization tool. It is a platform to fix a company's indexing issues that helps its customers' businesses rank better, get more traffic, and generate more revenue. Botify's technology turns organic search into an efficient, measurable, and sustainable channel ...

Google's new service aimed at beefing up the search capabilities of retailers' websites may make those sellers more competitive with Amazon. Google Cloud Retail Search hopes to address the staggering problem of "search abandonment," which costs retailers more than $300 billion a year in the U.S. alo...

Google went live earlier this summer with its new Core Web Vitals algorithm to determine search rankings. With the implementation of Core Web Vitals as a key component of its search algorithm, Google has made a well-considered decision to reward sites that perform the best and that have been specifi...

The E-Commerce Times discussed with Steve Wiideman, president and CEO of Wiideman Consulting Group, the essentials of how to build an SEO strategy for 2021. Wiideman designed and teaches the Website Optimization and Strategic Search Engine Marketing online course for California State University Full...

Search-as-a-service company Algolia on Monday announced its acquisition of Google DNI-funded machine learning startup MorphL to fuel Algolia's new artificial intelligence offering. The company hopes the new service will eliminate barriers to AI implementation and help businesses drive website conver...

DuckDuckGo reached a significant milestone last week when it racked up more than 100 million searches in a single day. While still a paltry number compared to the more than five billion daily searches performed by Google, the milestone is a major one for the search engine that doesn't store any of i...

Google found itself in the crosshairs of government regulators Tuesday as the U.S. Justice Department filed a civil lawsuit against the tech giant for unlawfully maintaining a monopoly in online search services and in search advertising. "This is a monumental case for the Department of Justice and, ...

Google soon will require all advertisers to prove their legitimacy, regardless of the advertising content. All advertisers will have to verify their identity, submit personal IDs and business verification documents, said John Canfield, Google's director of product management for ads integrity. Googl...

Merchants soon will be able to sell products on Google Shopping at no charge. Previously, they had to pay per click, but the cost was not fixed. There was no minimum, but they had to set a maximum for ad spend and Google would stop displaying their ads once the maximum was reached. Starting next wee...

Way back in 1995, Amazon made its first-ever customer sale. Within two short months, Amazon was selling $20,000 per week in the U.S. and countries around the world. Today, Amazon has become the go-to marketplace for more than 310 million customers, and more than 54 percent of all product searches oc...

Google has inked a deal to acquire 6-year-old Ireland-based firm Pointy for $163 million. Pointy provides a $900 box with built-in cellular connectivity, which lets brick-and-mortar retailers list their stock online. It plugs into the retailer's barcode scanner and automatically obtains accurate pro...

To succeed on Amazon, brands need a tailored marketing strategy that includes optimized listings, targeted advertising, and data analysis. Utilizing third-party partners can offer proactive insights to stay ahead of Amazon's ever-changing landscape.

The world of paid digital advertising is changing fast. Over the last year alone, marketers have had to adapt to big changes on Facebook's platform. They now have to reckon with the continued growth of Amazon, which is taking an ever-larger bite out of online advertising budgets. Even Google, long t...

Google plans to use performance badges to warn users of slow-loading websites ahead. It will consider historical load latencies first, and later may expand to signal the likelihood that a page will load slowly based on the user's device and network conditions. The criteria will become increasingly s...