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Advertising technology, or ad tech, is a relatively new business segment. Both Google and Facebook have been very successful with this new advertising model. Going forward, will ad tech be important and rapidly expand to a wider segment, or will it be limited to the way certain companies show value ...

A new technology that Google uses to track billions of credit card transactions is unsafe, overly intrusive, and possibly in violation of federal law, according to a complaint EPIC filed Monday with the U.S. Federal Trade Commission. EPIC urged the FTC to investigate Google over its Store Sales Mana...

The European Commission has walloped Google unit with a record $2.7 billion for giving its own shopping comparison site preference above smaller competitors, and thus abusing its dominant position as a search engine. Google must end the conduct within 90 days or face penalties of 5 percent of its av...

Alphabet shares reached a new record high on Monday, surpassing the $1,000 benchmark just a week after Amazon accomplished the feat. Investors placed bets that Google's core search and emerging artificial intelligence technology will help maintain the company's dominance over its Silicon Valley riva...

Google reportedly has been working on a plan to install an ad blocker onto its Chrome browser for both desktop and mobile versions. It also has been considering a collaboration with Microsoft, Facebook and other firms to develop a set of standards that would determine which types of advertising to b...

Google on Wednesday said it removed 1.7 billion bad advertisements from its various sites in 2016, more than double the prior year's totals. Google took several steps to crack down on the deceptive advertising, including updating its policies to protect users from "misleading and predatory offers." ...

Google last week filed a response in a 6-year-old antitrust battle with the EU, which has charged that its search ads unfairly promoted its own shopping service and blocked rivals. The response addresses a supplementary statement of objections the European Commission sent to Google this summer. The ...

Google has announced that it soon will downgrade mobile pages in its search rankings if they carry ads that obscure content. Such ads "provide a poorer experience to users than other pages where content is immediately accessible," explained Doantam Phan, a product manager at Google. Techniques that ...

Verizon Communications on Monday announced that it had entered into a definitive agreement to acquire Yahoo's operating business for approximately $4.83 billion in cash. The deal, which comes on the heels of Verizon's $4.4 billion AOL purchase last year, will allow it to expand its digital advertis...

Verizon reportedly is close to a deal to buy the core Web assets of Yahoo for $5 billion, which would end a months-long process of jockeying over the future of the struggling company. Verizon emerged as the winner of a lengthy bidding contest to acquire the assets, according to reports that surfaced...

Yahoo on Monday reported second quarter earnings that fell just short of Wall Street estimates but left investors and analysts waiting to hear about progress in finding a strategic investment partner. Negotiations over the potential sale of the company's core assets are under way. The company report...

Google and its parent company Alphabet are facing new charges in the European Commission's ongoing investigation of allegations that Google's comparison shopping and online advertising platforms violated antitrust laws. The EC on Thursday alleged that Google had abused its dominant position by syste...

Yahoo reportedly has notified potential buyers that it plans to auction off about 3,000 patents and will be accepting bids until mid-June. The intellectual property for sale includes patents for its original search technology. The patents "cover strategic areas such as search, e-commerce and online...

Apple is planning a major overhaul of its App Store, including the introduction of a new subscription model for developers and the implementation of a paid search ad program, SVP Phil Schiller indicated in interviews ahead of the company's Worldwide Developer Conference in San Francisco next week. T...