Mobile Advertising

Google released a quarterly earnings report Thursday that beat estimates and also showed the company may be coming to grips with the problem of monetizing its mobile platform. The tech giant reported net income of $3.35 billion, or $9.94 per share during the first three months of the year, a 16 perc...

Internet advertising experienced double-digit growth in 2012 for a record $37 billion in revenue, according to a report this week from the Internet Advertising Bureau and Pricewaterhouse Coopers. The largest increase was in the second half of the year, where both the third and fourth quarters topped...

Thanks to its agreements with big data providers, including Acxiom, Epsilon, and Dialogix, ads on Facebook should become more relevant, if not personal. Advertisers and agencies can now drill down into more than 500 groups to target an audience for their ads.

Mobile app measurement provider Flurry on Tuesday opened its mobile Flurry Marketplace advertising platform, a real time bidding offering that will help publishers adjust their ad prices by backing inventory with analytics data. Advertisers will be able to use the data to target ads in smartphone an...

Facebook fans will get the chance to have the social network take over their lock and home screens on certain Android phones as of April 12, thanks to the introduction of the company's Home apps. That prime mobile phone real estate will also serve as comfortable surroundings for advertisements when ...

Nuance on Monday unveiled Voice Ads, a platform that can allow companies and marketers to use voice technology to better target on-the-go smartphone users with interactive advertisements. Online marketers want to reach consumers on smartphones and tablets, but tiny screens and other factors related ...

Google this week unveiled new tools designed to help businesses figure out the true worth of their mobile advertising. The tool set, called the Full Value of Mobile, will try to help marketers see all the pathways for converting customers that mobile can offer. "We created the Full Value of Mobile i...

Global digital measurement company comScore this week launched its new Media Metrix Multi-Platform reporting service, which will give publishers and advertisers better insight into how their content is viewed on a wider variety of devices. The new data set builds on the widely used Media Metrix, Mob...

Brands may be shifting more money to digital advertising and social media marketing efforts, but so far that's not buying them a lot of trust from consumers, according to a new report from Forrester Research. Seventy percent of more than 57,000 U.S. consumers surveyed trust brand or product recommen...

After a year of testing and much feedback, Twitter on Monday released a set of tools for small businesses and self-service advertisers -- tools that will give businesses more of an opportunity to speak directly to consumer interests. Targeting was the most requested feature in the feedback that the ...

The cost of keeping a smartphone can add up, but an app developer may have found a way to help users make money off their devices, as the company tries to offer a unique twist on the mobile ad space. SmartAds is giving consumers the ability to "sell" adspace on their Android devices, and is offering...

Advertisers targeting mobile device users have some homework to do on the Google mobile ads system. The search giant this week provided more specificity about its AdWords Enhanced Campaigns, which lets mobile advertisers adjust bids by device, location and time of day within a single campaign. For e...

Facebook's rise in overall ad revenue helped the company beat Wall Street expectations on its quarterly earnings, but promises from the company to continue spending heavily in hiring and new initiatives kept investors from sending the stock price soaring. The company reported this week that its over...

Data brokers are watching your every move online. They track the sites you visit, articles you read, purchases you make, and even the names of your children. To cut through the red tape of monitoring and removing stored information, online privacy company Abine is offering a mobile version of its...

After an arguably crummy 2012 for Facebook, it is kicking off 2013 on a positive note: J.P. Morgan raised its price target on the social network giant from $29 to $35 at the start of the year, citing the progress the company has made with its mobile advertising business unit. Morgan research analyst...