Mobile Advertising

The U.S. mobile advertising outlook is a bit rosier, according to eMarketer's latest forecast. Native display ads running on sites such as Facebook and Twitter are leading the charge for the mobile channel. Overall spending on U.S. mobile advertising -- which includes display, search and messaging-b...

Google has come up with a way to reduce the number of accidental clicks that occur when "fat fingers" meet the small screen. These unintentional clicks are the bane of mobile advertising, causing advertisers, publishers and consumers grief. Google's new confirmed click feature kicks in when a user t...

The Federal Trade Commission leaves no doubt about its view of the mobile app industry's efforts to protect children online with its latest report: "Mobile Apps for Kids -- Disclosures Still Not Making the Grade." The report reveals the results of a follow-up survey to a February report that found d...

There's no better time to get an offer than a few steps into a store -- or so believes Sensewhere, a company focused on hyperlocal interactions with consumers. It just released Adwhere, a location-based mobile application that can position consumers who are indoors and otherwise out of reach of GPS....

Mojiva has rolled out Mojiva Tab, a new mobile ad network for tablets only, as advertisers flock to this hot piece of digital real estate. In 2011, there were an estimated 3 million tablets on Mojiva's mobile ad network. By January 2012, that number had increased to 25 million. As of June 2012, the ...

Online outlets' share of the advertising pie grew 14 percent from a year ago, with mobile channels commanding a larger bite as more users consume content on smartphones and tablets, according to a new report from the Interactive Advertising Bureau and PricewaterhouseCoopers. Advertisers spent a tota...

Facebook announced Tuesday that it is testing a new ad program for mobile apps in a limited beta. The system is aimed at iOS and Android developers who want to grow the audience for their apps, according to Facebook engineer Vijaye Raji. Anyone who clicks on an ad for an app will be sent to the App ...

Facebook on Thursday released its first quarterly earnings report since its monster IPO in May. During the period, Facebook reported revenues of $1.18 billion but couldn't turn a profit, losing $157 million, or eight cents a share. Investors weren't happy with what they saw. The company's stock pric...

In response to increasingly aggressive ads in free mobile apps, mobile security firm Lookout on Monday released guidelines to protect consumer privacy and security and promote responsibility among advertisers. The guidelines offer mobile ad providers information about how to target advertising, whil...

Text messages are intimate, to-the-point, and readable, and they bring marketing messages straight to where people spend much of their time -- their phones. Texting, it turns out, is more than just a series of LOLs or smiley faces between friends. Increasingly, it's also a savvy and effective market...

Tablets are now a solid fixture in the mobile ad ecosystem, according to a new report. However, the format hasn't been fully exploited yet, in spite of the tablet's strong presence in the mobile world, thanks to Apple's iPad. Non-phone mobile devices -- primarily, tablets -- accounted for 20 percent...

Facebook introduced a slew of new ad initiatives at its marketing conference, fMC, held in New York on Wednesday. Most had been leaked to industry publications prior to this first-ever event. Timeline for Pages, for example, was expected. Also expected was a mobile ad play -- Facebook had admitted i...

Twitter launched an expansion of its mobile advertising system Tuesday, putting promoted tweets into the timelines of users accessing the service from mobile applications. Users accessing Twitter from iPhone and Android apps have been able to search out promoted trends and tweets before, and promote...

Google's investments in mobile advertising and dark clouds over Europe contributed to weak quarterly sales and earnings. Share prices fell 10 percent on the news that Google's fourth quarter sales of $8.13 billion fell short of analyst estimates of $8.41 billion. Profit before certain costs was $9.5

Android has become the platform for mobile advertisers to target, it would seem, based on separate reports from ABI Research and Millennial Media. Android served up more ad impressions overall in Q3 than rival iOS, at 56 percent, Millennial Media reported. For its part, ABI Media noted that in Q2, A...