Mobile Advertising

Verizon Wireless has changed its privacy policy to permit it to do, well, almost anything it wants to with users' data. The new policy, which is opt-out, allows it to track subscribers' Web browsing, location and app usage behavior. The policy allows it to share this data with third parties in orde...

Let's face it, texting is ubiquitous. A constant stream of information comes and goes through our phones. Harnessing the power of this medium to reach customers is the goal of a whole new breed of mobile marketers. "If you want to reach everyone, text messaging is the only way to do that," said Josh...

It is extremely exciting to be in the middle of what is arguably the fastest growing segment of the largest growing market in the world right now -- the mobile application ecosystem. Following are the top 10 trends and the top 10 opportunities that I see evolving over the coming quarters and years ...

Mobile-connected devices allow users to browse where desktop computers can't go, thus increasing the amount of online connectivity for many consumers. This could make a major difference in how marketers choose to reach consumers online. A Nielson report released last week details just how customers ...

Microsoft's search engine, Bing, launched a new daily deals aggregator on Thursday. The service, called "Bing deals," compiles offers from Groupon, Livingsocial, Restaurant.com and more through a partnership with The DealMap. Bing deals is able to sort by location based on a user's mobile device, al...

A strong candidate for mCRM solutions is the retail industry -- an enormous business worldwide that includes apparel, restaurants, department stores, pharmacies, grocery, home and hardware, discount and speciality stores, hotels, malls, airports, convenience, and even telecoms. One American guide cl...

While marketers have long pursued the mobile or "third" screen, this channel is just now becoming a realistic option for most brands. Meeting consumer demand at the precise moment of that demand is not just push marketing, either. The new mobile environment empowers consumers to initiate the interac...

It's no secret that newspaper companies are seeking new sources of revenue as readers -- and the advertising dollars that typically follow them -- migrate to electronic media. The New York Times Co. was among the first newspaper publishers to deliver its content to mobile devices. Now, it's hoping t...

It's no secret that newspaper companies are seeking new sources of revenue as readers -- and the advertising dollars that typically follow them -- migrate to electronic media. The New York Times Co. was among the first newspaper publishers to deliver its content to mobile devices. Now, it's hoping t...

It's no secret that newspaper companies are seeking new sources of revenue as readers -- and the advertising dollars that typically follow them -- migrate to electronic media. The New York Times Co. was among the first newspaper publishers to deliver its content to mobile devices. Now, it's hoping t...

Google continued its shopping spree through the social networking marketplace on Monday, agreeing to purchase SocialDeck, a 2-year-old company that develops games for mobile devices. This marks Google's third purchase of a social networking company during the month of August. These purchases have fu...

Research In Motion, maker of BlackBerry mobile phones and the new Torch handset, is looking to make a play in the mobile ad market. RIM reportedly has held talks with mobile ad firm Millennial Media, but they broke down over acquisition price. Millenial was said to be asking between $400 and $500 mi...

Rumors are swirling that Verizon may phase out its unlimited data plans. The catalyzing factor could be the launch of the Motorola Droid X, which is widely considered to be Verizon's answer to the iPhone. The Droid X brings many of the data-intensive elements of current-generation smartphones to the...

Rumors are swirling that Verizon may phase out its unlimited data plans. The catalyzing factor could be the launch of the Motorola Droid X, which is widely considered to be Verizon's answer to the iPhone. The Droid X brings many of the data-intensive elements of current-generation smartphones to the...

Rumors are swirling that Verizon may phase out its unlimited data plans. The catalyzing factor could be the launch of the Motorola Droid X, which is widely considered to be Verizon's answer to the iPhone. The Droid X brings many of the data-intensive elements of current-generation smartphones to the...