Mobile Advertising

In response to a recent revision to Apple's developer agreement for its iOS mobile operating system, a Google executive on Wednesday lashed out at the company, arguing that the new terms are "not in the best interests of users or developers." The change drawing Google's ire apparently prohibits some...

Google has completed its acquisition of mobile advertiser AdMob, after what was apparently a very close decision by the Federal Trade Commission, which had been vetting the buy for antitrust purposes. With the legalities finally over, the speculation shifts from "will it happen?" to "what happens ne...

Google's proposed $750 million acquisition of the mobile ad network AdMob may be subjected to a protracted period of regulatory scrutiny. The FTC reportedly is seeking sworn declarations from at least two of Google's competitors. Google announced its intent to buy AdMob in November 2009, in a stock ...

Apple is acquiring mobile ad company Quattro Wireless for an undisclosed amount, Andy Miller, Quattro's vice president, mobile advertising, said in a statement on the company's Web site. Apple, of course, has a rich array of products, including the iPhone and iPod touch lines. What it doesn't have i...

Google is in talks to acquire Yelp, an online local search and business review provider, in a deal that could be worth more than $500 million, according to unconfirmed accounts. The rumor has credence among tech watchers, as the two companies have flirted with an acquisition in the past. In recent ...

The proliferation of smartphones, alongside the growth in number of subscribers of 3G network data plans, is having a ripple effect on multiple markets, from mobile apps to hardware enhancements. As media becomes increasingly fragmented, advertisers are focused on multiplatform media strategies in o...

Google: The name conjures up images of a brilliant company, one able to anticipate customer desires and consistently deliver leading-edge technology more effectively than competitors. Having captured and kept a commanding lead in desktop search, Google has now set its sights on cell phones and mobil...

Maybe you've seen more of them during your Christmas shopping jaunts at the neighborhood mall this holiday season than you did last year; people using smartphones while in stores to do Web searches on products, price comparisons, or even to place orders. It's a sight that Google hopes will soon be a...

Google unveiled its mobile image ad service, which allows publishers to create rich-media ads along with more traditional text ads for the relatively untapped mobile advertising market. The service, Mobile Ads, can also be tied with AdSense and like other Google products will use keyword targeting t...

When many consumers are asked about receiving advertising on their cell phones, they react as if they've bitten into a sour apple. Nevertheless, the mobile universe has begun ripening nicely for marketers, according to a report released last week. The report by Forrester Research noted: "In 2003, Fo...