Mobile Advertising

As it approaches its first stock offering next month, Snap, maker of the popular mobile messaging app Snapchat, is positioning itself as a camera company. "We feel like we're really at the beginning of what cameras can do," said Snap CEO Evan Spiegel. "Before, cameras were the best way to perfectly ...

Google on Wednesday said it removed 1.7 billion bad advertisements from its various sites in 2016, more than double the prior year's totals. Google took several steps to crack down on the deceptive advertising, including updating its policies to protect users from "misleading and predatory offers." ...

Instagram on Wednesday announced that businesses will be able to place immersive, full-screen video ads in its Stories feature, which has attracted 150 million daily users since its launch five months ago. Further, Instagram Business Tools will include insights on stories, which will allow business ...

Facebook on Wednesday reported a record Q3, beating analysts' expectations for the fourth straight quarter, but investors' concerns about the future drove down share prices. They closed Thursday at $119.95, down more than $7 from Wednesday's closing price of $127.17. Friday saw little movement, with...

Snap this week hired Morgan Stanley and Goldman Sachs Group to manage its IPO, according to multiple reports citing people familiar with the matter. JPMorgan Chase, Deutsche Bank, Allen & Co., Barclays and Credit Suisse Group reportedly also will play a role. The IPO, expected as early as this s...

Pandora on Thursday launched Pandora Plus, a replacement for its $5-a-month Pandora One streaming music service. The 4 million Pandora One subscribers will be switched over to Plus, which will continue to offer ad-free listening at the same price. However, Pandora Plus also offers an opt-in video ad...

Adblock Plus, together with partner ComboTag, on Tuesday launched the beta version of the Acceptable Ads Platform. AA is an interactive platform that pre-whitelists ads publishers and bloggers then can place on their sites. It will only contain only ads that abide by AA's criteria for size and label...

WhatsApp on Thursday announced an update to its terms and privacy policy -- the first in four years. Among other things, the changes will affect the ways users can communicate with businesses while continuing to avoid third-party banner ads or spam messages, according to the company. However, WhatsA...

Google has announced that it soon will downgrade mobile pages in its search rankings if they carry ads that obscure content. Such ads "provide a poorer experience to users than other pages where content is immediately accessible," explained Doantam Phan, a product manager at Google. Techniques that ...

Verizon's reported consideration of a plan to preinstall mobile apps from major retailers and financial firms on users' smartphones has drawn sharp criticism. The carrier reached out to numerous retail and finance brands with an offer to preload mobile apps on its Android phones for between $1 and $...

Airbnb recently filed suit against San Francisco over a new rule governing short-term rentals, which the city's Board of Supervisors approved last month. An Airbnb-supported law adopted earlier this year requires short-term rental hosts to register with the city, but it's estimated that only about 2...

Instagram on Tuesday said it had passed a milestone, with its community having grown to more than 500 million members -- more than 300 million of them using the site on a daily basis. The Instagram community has become more global, with more than 80 percent of Instagrammers living outside the United...

Snapchat recently began rolling out its redesigned Discover page. It now displays images and headline previews of the content inside Discover channels and Live stories on the Stories page. It previously displayed only logos for publishers or events on those sites. Publishers now can include an image...

Apple is planning a major overhaul of its App Store, including the introduction of a new subscription model for developers and the implementation of a paid search ad program, SVP Phil Schiller indicated in interviews ahead of the company's Worldwide Developer Conference in San Francisco next week. T...