Mobile Advertising

Once you've started your e-commerce business, one of the first steps toward success is to get the word out about your products. With all the different social media and other platforms available, however, effective marketing is more complex than ever. It's important, therefore, to have a balanced and...

Google on Wednesday began streaming content from certain mobile apps in its search results, with no download required. The company is working initially with nine partners, including Weather, Chimani, My Horoscope, New York Subway and Hotel Tonight. Technology Google acquired when it purchased Agaw...

The New York Times Company last week indicated would take steps to circumvent ad-blocking tools. "As you know, the Times' digital subscription revenue stream means that we are less exposed than most publishers to the impact of ad-blockers," said NYT Company CEO Mark Thompson during an earnings call....

YouTube on Wednesday introduced YouTube Red, a $10 a month ad-free channel. Membership extends across devices, and consumers can access the service from other YouTube channels or apps, including YouTube Gaming. Subscribers to YouTube Red will get a twofer -- it automatically provides access to Googl...

Facebook on Monday added several new features designed to encourage m-commerce. One of them, Canvas, aims to improve mobile ad delivery. It isn't that people flat-out dislike ads on Facebook. However, Facebook's ad delivery service has suffered from the derailing effect of the redirect. Canvas is de...

Reddit earlier this week announced the launch of Upvoted, a new publication featuring original content from a team of staff editors and writers. Reddit has more than 202 million monthly users. Its podcast have been downloaded more than 1.6 million times since January, and its newsletter has hundreds...

Verizon has announced it will begin sharing customer data with its AOL Advertising Network, triggering concerns about privacy and customer tracking. AOL will use Verizon's supercookie -- which is difficult to get rid of -- to track users. Devices on a user's Verizon Wireless account, those used to l...

Adblock Browser for Android re-emerged at the Google Play store on Wednesday, after more than two years of banishment. It is also available at the iTunes App Store. "The reason we were readmitted to the Play store is that this app is different than the one that was kicked out. This one is a browser....

About $21.8 billion in global ad revenues have been lost so far this year due to ad blockers, according to a report from Pagefair and Adobe. Consumers increasingly are opting for tools to shut down ads before they pop up. By next year, the U.S. alone should account for about $20 billion in blocked a...

We have just seen quarterly earnings reports from AT&T and Verizon, and they continue to grow at a healthy pace. Sprint and T-Mobile also have started to grow once again. However, the larger wireless marketplace is splitting into smaller segments. Understanding this is one of many keys to succes...

A type of fraud spreading through the mobile universe could cost advertisers more than $1 billion globally this year, according to a July 2015 study released by Forensiq. The fraud, called "mobile device hijacking," uses installed apps to rapidly load ads that no one sees -- but the fraudsters col...

Google on Wednesday announced that it is giving tablet and smartphone users more purchase options in an effort to respond to shoppers' "micro moments." Mobile devices influenced about 28 percent of in-store sales in the U.S. last year, noted Jonathan Alferness, vice president of product management f...