Mobile Advertising

Facebook on Thursday slammed the hood, wiped its hands, and introduced the latest set of upgrades to its News Feed engine. The all-new 2015 Facebook News Feed gives users more control over the content they see when they cruise the world's largest social network. The new tools allow users to set thei...

Some aspects of CEO Satya Nadella's vision for Microsoft are becoming more clear. For one thing, the company's interest in advertising is seriously on the wane. Microsoft reportedly has handed off most of its digital advertising sales business to AOL. Microsoft will retain control of its search adve...

Apple is sending a shiver down the spine of anyone who depends on mobile advertising for a living with the inclusion of ad-blocking extensions for iOS 9 in the next version of its Safari browser. The news surfaced last week, after developers discovered the provision in documentation following iOS 9'...

Facebook has launched Topic Data, a new service that reveals to advertisers the subjects users discuss, the brands and products they use, and the activities they follow. Marketers will be able to sift through data compilations of what users say about events, brands, subjects and activities. Facebook...

Microsoft later this year will offer its Cortana personal assistant as a standalone app for iOS and Android devices. Microsoft has been working on the engine behind Cortana "for decades, and it's arguably better than [Siri or Google Now] simply because it's far more mature and comprehensive," said t...

Google on Monday announced YouTube Kids, a new mobile app designed to deliver family-friendly video content. In making a play for the tyke market, YouTube joins other streaming video providers like Amazon and Netflix. The YouTube Kids app provides streaming content curated for families -- everything...

The ad on Apple's job site is innocuous enough, seeking an engineering project manager for Apple Search. However, that raises questions about whether Apple has plans to further improve its Maps app, possibly by strengthening local listings, which are increasingly important to businesses. "Apple may ...

Facebook last week announced Place Tips for iPhones, a feature that will give subscribers location-based recommendations at the top of their News Feeds. No mention was made of launching Place Tips for Android or Windows Phone devices. Tapping on Place Tips will call up the information, which will in...

Google reportedly is planning to set up shop as an MVNO, purchasing bandwidth from Sprint and T-Mobile in order to offer its own wireless service. Details are sparse, but Sprint is said to be putting a volume trigger into its contract that would allow for renegotiation if Google's customer volume sh...

Verizon advertising partner Turn is using the carrier's Unique Identifier Header, or UIDH, to maintain tracking cookies on smartphones even after privacy-minded users have deleted them, Jonathan Mayer, a computer scientist and lawyer at Stanford University, reported this week. Turn shares the cookie...

Facebook on Thursday announced Privacy Basics, a set of interactive guides to answer the most commonly questions about how users can control their information on its site. It also aired proposed updates to its terms, data policy and cookies policy; improvements to ads based on the apps and sites mem...

The Electronic Frontier Foundation this week renewed its protests against Verizon Wireless' and AT&T's use of supercookies that can't be deleted or disabled to track customers' mobile Web-browsing activities without their knowledge. The carriers' tracking isn't new -- Verizon has been using thes...

The Electronic Frontier Foundation this week renewed its protests against Verizon Wireless' and AT&T's use of supercookies that can't be deleted or disabled to track customers' mobile Web-browsing activities without their knowledge. The carriers' tracking isn't new -- Verizon has been using thes...

The Electronic Frontier Foundation this week renewed its protests against Verizon Wireless' and AT&T's use of supercookies that can't be deleted or disabled to track customers' mobile Web-browsing activities without their knowledge. The carriers' tracking isn't new -- Verizon has been using thes...

Facebook reportedly has been meeting with publishers to discuss better ways of collaborating. It apparently wants to implement a more seamless way for mobile users to access news and magazine articles, as well as other content developed for digital sites, directly from their News Feed. Facebook is c...