Mobile Advertising

Twitter shares closed Tuesday at $43.78, down almost 10 percent, even though the company's Q3 earnings report, released Monday, showed monthly active users grew 23 percent. Granted, that was down a tick from the previous quarter's 24 percent growth -- but recall the World Cup was being held at that ...

While app developers generally aim to make money off their creations, this goal is often relegated to second-tier status by programmers who but the product first and foremost, as they should. Therefore, in order to minimize the time needed to devote to a monetization strategy, developers generally c...

Shine Technologies may well upend the Net neutrality issue with the launch of AdSight, an ad technology product in development. AdSight reportedly will allow wireless carriers to monitor the ads being delivered over their pipes. The data provided will be very granular, including who the ads are from...

Ads soon will arrive on Snapchat. However, they will not target individual users. Rather, they'll appear in a more generalized fashion within the service's Snapchat Stories feature among shared photos and videos, CEO Evan Spiegel said Wednesday. A new service for disappearing content and ads, calle...

Facebook on Tuesday further opened its Audience Network to third-party developers and publishers. It debuted the platform in April, positioning it as a mobile monetization tool that would leverage Facebook's 1.5 million advertisers and the millions of users who sign into apps using their Facebook cr...

Facebook on Monday announced Atlas, a rebuilt ad platform that gives marketers access to its vast troves of user data and helps them direct highly targeted ads across the Web. "Atlas delivers people-based marketing, helping marketers reach real people across devices, platforms and publishers," expla...

Facebook on Thursday updated its ad policy with two changes. One gives users the option of explaining why they don't want to see a specific ad in their News Feed when they click to hide the ad. The second update takes this new policy a step further by giving more weight to the feedback provided from...

Twitter on Monday began testing a new Buy button with a small percentage of its users in the U.S. -- one of the first steps in a larger initiative to build purchase functionality into the service. A small group of brands, including Burberry, Home Depot, Keith Urban, the Nature Conservatory and Sound...

Twitter this week announced that its analytics tool, first made available to advertisers, Twitter Card users and verified users, now can be used by everyone. Twitter's analytics tool lets users click on any tweet to see how people engage with it in real time. They can compare their tweet activity mo...

Clickbaiting may soon come to an end on Facebook, which has launched an effort to eradicate it. Posts with clickbait headlines get higher placement in News Feeds -- but 80 percent of the time, users prefer headlines that help them decide whether they want to read a full article before having to clic...

Amazon appears to be readying an advertising platform to compete with Google's AdWords. It reportedly has started talking up its new Amazon Sponsored Links platform with potential partners and is anticipating a launch later this year. Ads from the new platform would replace those from Google curre...

Twitter posted healthy revenue for the second quarter -- US$312 million, up 124 percent year-over-year. Its profit? Not there yet. However, even though the company reported a net loss of $145 million, investors are likely to overlook the lack of profit for some time. Financials aside, what Twitter r...

Another Yahoo acquisition hit the news last week -- Flurry Analytics, and it was widely seen as a bid to raise the company's profile in the hot mobile ad market. Mobile advertising will exceed $31 billion this year, eMarketer has predicted. The market currently is dominated by Facebook and Google, w...

Facebook chalked up $2.68 billion in ad revenue in Q2, up 67 percent year over year, and mobile ads accounted for about 62 percent of that haul, totaling $1.66 billion. Facebook cracked the $1 billion mark for mobile ads in Q1. "The ability of Facebook to move into the mobile ad space and to monetiz...

Facebook is testing a function that would allow users to buy products without leaving the site or app. Small and medium-sized businesses in the U.S. that are taking part in the trial can add the Buy button to ads displayed in users' News Feeds or in posts on their pages. Users will see the Buy butto...