Mobile Advertising

Google has kicked explicit pornographic advertising from its ad network. The company said it made the AdWords change, which it announced in March and recently brought into effect, "as an effort to continually improve users' experiences with AdWords." Advertising policies were updated to reflect the ...

Twitter is deepening its mobile advertising capabilities with the acquisition of TapCommerce, a retargeting and re-engagement provider. Twitter announced the deal on Monday, calling the company's toolset an important piece of the mobile advertising platform it is building for marketers, app develope...

Facebook has unveiled an iPad app update designed to make the site a hub for game, video and content discovery. A new panel appears on the right-hand side of the iPad providing news and entertainment. Games are heavily featured. More than 70 percent of Facebook for iPad users played a Facebook-conne...

Apple this week updated its App Store Review Guidelines with a change that signals a loosening of its restrictive policies against bitcoin and other digital currencies. The change now allows apps to "facilitate transmission of approved virtual currencies provided that they do so in compliance with a...

Facebook is rolling out a new feature that encourages users to share their entertainment experiences on mobile devices. The new audio identifier uses the gadget's microphone to listen in on any content playing. When posting a status update, a Facebook user will see an audio icon moving on the screen...

Google last week acquired restaurant website builder Appetas, a move that could strengthen its relationships with small businesses and ratchet up competition with Yelp, which currently dominates the restaurant review scene. Appetas helps restaurants increase their online presence by building out pro...

Pinterest last week announced Guided Search, a new search engine for navigating its particular type of content -- user-provided pins, which now number around 30 billion, and an array of around 750 million boards. Guided Search is designed to help users discover pins they were not necessarily looking...

Twitter has announced new ways for advertisers to connect with targets both on and off the site. The new ad offering is the first integration between Twitter and MoPub, the mobile advertising exchange that Twitter acquired last year. With the partnership, advertisers will be able to launch ad campai...

Yahoo CEO Marissa Mayer has been more active than a kid on a sugar high. The company on Wednesday announced a partnership with Carnegie Mellon University to advance personalization and mobile technologies. That was the same day Mayer told employees in a closed-door meeting that Yahoo would be partne...

Twitter on Wednesday announced Q4 2013 revenue of $243 million, up 116 percent year over year, and a 30 percent YoY increase in average monthly active users. Wall Street reacted by sending its share prices down 21 percent, and analysts promptly downgraded the company. That could be because Twitter's...

This week in 2004, Harvard undergrads became the first group to use Facebook -- the social network launched at the college. Fast-forward a decade, and the company is a technology mammoth, with 1.23 billion users and profit of $1.5 billion for 2013. Facebook is by most accounts a gargantuan success...

Twitter reportedly is testing Nearby, a new timeline feature for its mobile app that displays tweets from people who are geographically close. Both the users viewing the tweets and those tweeting must have their location tagging option enabled for the feature to work. The Nearby service will display...

Facebook on Wednesday reported a rise in third-quarter profit and growth in mobile ad revenue. It posted total revenue of $2.02 billion, a 60 percent jump from the $1.26 billion it reported in the year-ago quarter. Advertising accounted for $1.8 billion of that revenue. Facebook now has 1.19 billion...

Investors sent Google's shares soaring past the $1,000 mark Friday following its stellar third-quarter earnings report. Google reported $14.89 billion in revenue, a 12 percent increase compared with the same time a year ago, beating Wall Street expectations. It posted net income of $2.97 billion, up...

Twitter filed documents with the SEC for its initial public offering, giving investors a first glimpse of its financials on Thursday. Trading under the ticker symbol "TWTR," it aims to raise $1 billion in its IPO. Since its launch in 2006, Twitter has grown from a microblogging novelty to a social n...