Mobile Advertising

PayPal on Monday announced new technology that aims to make paying for goods as simple as walking into a store. Specifically, PayPal Beacon is a contactless payment system that uses Bluetooth Low Energy to connect with customer handsets to send offers and complete transactions. The mobile wallet-lik...

One short year ago, Facebook had virtually no presence on the mobile platform, at least in terms of ad activity and monetization. Today, it's not only flourishing but showing real signs of leading the pack one day. The latest indicator comes from eMarketer, which on Wednesday released upwardly revis...

Amazon on Tuesday released the Mobile Associates API, new software that allows app developers to create ads for Amazon products with one-click purchasing. The new release is an extension of Amazon Associates, an affiliate program created by the online retailer in 1996. Under the mobile guidelines, d...

Strong revenue figures helped Yelp beat analysts' expectations for the second quarter of 2013, sending its stock soaring by more than 20 percent following the Wednesday release of its earnings report. While the company reported a loss of 1 cent per share, revenue rose to $55 million, representing a ...

Facebook's stock soared Wednesday following the release of its Q2 earnings report, which beat Wall Street expectations. Investors seemed pleased with the company's strong user growth and better-than-expected gains from mobile advertising. It reported $1.81 billion in revenue, a 53 percent year-ove...

Mobile advertising revenue skyrocketed by 82.8 percent in 2012 to reach $8.9 billion globally, according to a report released Tuesday by the Interactive Advertising Bureau Mobile Marketing Center of Excellence, IAB Europe and IHS. North America, in fact, saw an even bigger leap, with a 111 percent s...

There's no question that books have gone digital. Sure, there are still paper books aplenty in a smattering of brick-and-mortar bookstores -- and available online as well -- but there's no escaping the proverbial writing on the wall that book-selling behemoth Amazon now sells more electronic books t...

The Federal Trade Commission's Bureau of Consumer Protection on Monday issued a letter to search engines including Google, Yahoo and Microsoft, advising them to provide better labeling and notification of advertising that appears alongside search results. The letter is an update to guidelines issued...

In an effort to enable rich, interactive ads for its Windows 8 platform, Microsoft on Tuesday announced Ad Pano, a brand-new advertising platform that runs across Windows 8, apps, Bing, Xbox and Skype. Debuted at the Cannes Lions International Festival of Creativity being held this week in France, A...

Buzz is building over Facebook's rumored plan to launch a mobile video app for Instagram at an event on Thursday. Video functionality in Instagram, the company Facebook purchased for $1 billion in April of last year, would be a direct challenge to Twitter's Vine app. Vine lets users take 6-second vi...

Mobile technologies may tend to focus on life's present and future, but Foursquare this week launched a feature that gives users new insight into the past. Specifically, the location-based social networking service on Thursday introduced the Foursquare Time Machine, a tool that allows users to retra...

Mary Meeker, aka the "Queen of the Internet" and one of Kleiner Perkins Caufield & Byers' star analysts, has issued her latest report on Internet trends. The 117-slide presentation is more of an opus than a typical report, providing a wealth of data on current digital trends and the direction th...

Despite revenue gains that beat expectations for LinkedIn's quarterly earnings report Thursday, investors sent the company's stock falling when the company forecast lower-than-expected guidance. LinkedIn reported revenue of $324.7 million for its most recent quarter, a 72 percent jump from the 188.5

Facebook on Wednesday beat analyst expectations for revenue in its first quarter earnings and showed slight growth in the increasingly important mobile advertising space. The world's largest social network reported revenue of $1.46 billion, a 38 percent bump from the same time a year ago. Net income...

Twitter will soon significantly expand its advertising reach after the social network agreed to a deal with Publicis' Starcom MediaVest Group, one of the world's largest advertising agencies. Starcom's top clients, which include Coca-Cola and Microsoft, will now win some of the premier advertising s...