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With most workers continuing to work remotely, CRM has become an important tool for managing relationship risk. Financial firms have to deal with market and operational risk, consumer retailers have to focus on supply chain risk, and all companies have to keep an eye on economic risk. Relationship r...
When it comes to marketing strategies, nothing is more important than analyzing and measuring every campaign's actual effectiveness, influence, and ROI. Without these measurements in place, how can you improve? How will you know if your budget has been well-spent?
Shopping trends are expanding as the pandemic's effect on e-commerce continues, forcing retailers to adapt their marketing strategies to meet new consumer expectations and demands. Consumer adoption of digital shopping is driving increased use of user-generated content, new private labels, and acces...
Commerce analysts do not see consumers shedding their newfound buying options in the wake of a post-pandemic marketplace. Concerns for health safety, social distancing, and remote working will remain priorities for many shoppers. Merchants who demonstrate that they are able to quickly get products t...
Retailers are finding new ways to retool their customer experiences to conform with the new contactless "everything" supply chain; and artificial intelligence and computer vision technologies are lending a notable hand. Out are the bulky metal lockers where customers had to open doors that many othe...
For all the ways the COVID-19 pandemic has affected our online shopping behavior in 2020, add to the list: holiday gift giving. As e-commerce retailers, we should prepare for a surge in online gift purchases and also an increase in gifts delivered directly to the recipient. Here are ten ideas that e...
Automated purchasing bots, also known as "sneaker bots," "click bots," "Instacart bots" and other names, are ruining the online shopping and gig economy experience for both consumers and workers. These bots can cause considerable damage to a mobile business' reputation and bottom line. There are a n...
The pandemic has exposed one fundamental, seemingly contradictory reality: people like to shop online, but they also crave in-person experiences. This era has also made clear that there's an answer to this conundrum: to provide shopping experiences that combine both physical and digital elements. Al...
Online sales are projected to surge even after America reopens for business. "One of the first things companies will need to do is make sure their technology infrastructure is equipped to handle the increase in traffic," Ryan Gellis, Founding Partner at RMG Media, told the E-Commerce Times. "The bes...
As retailers evolve to stay relevant, it will become critical for brands to embrace omnichannel personalization -- or a one-to-one customer experience across all channels and devices.
E-commerce business leaders are already thinking ahead to the holiday season, and they want to answer one big question: What can we improve over the next 10 months to generate the most value during the holidays?
In the age of fast shipping and one-click ordering, a single technical glitch can be detrimental to retail sales. A server outage during the holiday season could be a critical issue. Target is a prime example. Its in-store registers and online services were down for a few hours as recently as Septem...
While technology undoubtedly has transformed the retail landscape, it also has been pushing the industry forward to create new kinds of customer experiences. Technology may be killing retail, but it could be saving it as well.
Although some brick-and-mortar stores are suffering revenue loss to online retailers, there is still an important space for them in the shopping experience. By joining forces, brick-and-mortar and online stores can meet the emerging needs of customers seeking an integrated and seamless experience, a...
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