Social Media

Marketers are paying more attention to presenting potential buyers with a blend of product videos as a model that adopts live commerce goals based on consumer-led and consumer-centric product discovery.

What marketers now call shoppable video ads is a new twist on the popularity of social media platforms and their influencer participants. By mimicking that approach with elements of socializing, entertaining, and shopping, online merchants can create new shopping media channels for consumers.

In a survey of consumers, the Identity Theft Resource Center found that 85% had their Instagram accounts compromised, while 25% had their Facebook account hijacked.

Fake social media accounts are usually associated with bot networks, but new research shows that many social media users are creating their own fake accounts for a variety of reasons.

Meta, which owns Facebook and Instagram, is asking its Oversight Board for an advisory opinion on whether measures taken to squash dangerous Covid-19 misinformation should continue or be modified.

Many business owners believe they have done their best by releasing a mobile website or online store. However, more goes into creating a riveting online shopping experience that attracts the right customers, converts casual browsing to sales, and engages shoppers long term so they are drawn to an e-...

Amazon alleges that the administrators of more than 10,000 Facebook groups have attempted to orchestrate the placement of bogus reviews on Amazon in exchange for money or free products.

What does it mean for Facebook when the adult leaves the table, and the unprepared CEO then has nothing to turn him toward a less risky path? Let’s discuss that this week.

The social media platform for professionals was in the crosshairs of 52 percent of all phishing scams globally in the first quarter of 2022. This is the first time that hackers leveraged LinkedIn more often than any tech giant brand name like Apple, Google, and Microsoft.

Non-fungible tokens, or NFTs, are still a relatively new movement in digital consumerism. However, their impact has already created a long-lasting effect that will transform the e-commerce market in the years to come.

One of the world’s wealthiest business moguls is putting his cash where his social media beliefs are. Twitter on Monday announced it entered into a definitive agreement for Elon Musk to purchase the social media platform for some $44 billion.

Digital retailers are ramping up their social media advertising budgets to pitch products where shoppers gather socially. However, according to a report on the growing adoption of social advertising, brands need to employ automation strategies to replace traditional manual steps and add multi-platfo...

A surge in the use of the new marketing channel called social commerce requires online retailers to adapt their selling strategies to succeed. For that new marketing platform to get results for sellers, however, brands must recognize that traditional e-commerce and social media marketing are not the...

Facebook, Twitter and Google have made moves to prevent their platforms from being weaponized by purveyors of misinformation about the crisis in Ukraine. At the same time, Elon Musk has activated his Starlink satellite internet service over the country and has begun sending the hardware citizens wil...