Social Media Marketing

If Twitter were a child, it would be the last one at the dinner table, eating its food on its own schedule -- never mind that everyone else had finished. To wit: Not too long ago it was still resisting pressure to roll out advertising until it was good and ready. Now, that same stubbornness is on di...

Facebook came under fire again on Monday as a privacy advocate called for the Federal Trade Commission to investigate the social network's relationship with data marketer Datalogix. This wasn't just another instance of what have become typical privacy concerns with Facebook. The latest call came fro...

Google is poised to climb past Facebook and be this year's top earner in display ad revenue, according to new research from eMarketer. Google is expected to earn $2.31 billion in display ad revenue this year, a 38.5 percent jump from last year, just ahead of Facebook's expected $2.16 billion in earn...

Twitter is ahead of its social networking competitor Facebook in mobile advertising revenue, but that lead could reverse given Facebook's recent ad initiatives, according to new research from eMarketer. The study includes a tally of U.S. mobile advertising revenue for major companies including the c...

Twitter is rolling out new ad-targeting capabilities that will allow marketers to identify and send messages to consumers based on their interests or likes. So, a consumer who has indicated an interest in gardening would be shown ads for gardening and outdoor-living products. There are two different...

It has been clear for some time that consumers are using multiple devices to access the same content. Sometimes they will access a particular piece or type of content only from a mobile device -- say, a website optimized for mobile news while commuting to work on public transportation. Sometimes th...

Facebook is integrating sponsored results into its search function as part of the social network's ongoing effort to increase advertising revenue. The ads appear when a user looks for a person, place, app or other item through Facebook's search bar. Advertisers can choose which search terms to targ...

This week has not been good to Facebook, nor have the past several weeks. The social media giant's stock has been hammered for days, at one point touching $19 per share -- half of its IPO valuation months ago. It still is within a stone's throw of that marker with a Tuesday close of $19.16 per share...

It's not enough to have just a website, or just social media profiles. Businesses need to have both, and the traffic needs to flow seamlessly between them. Numerica Credit Union was looking for a way to offer customers a useful tool on its Facebook page while driving traffic from Facebook to its sit...

It is hard to remember that only a few months ago, the market was greedily speculating about how high Facebook's stock might go. Fast-forward to one IPO debacle, several negative research reports, the departure of several top executives, and a lukewarm earnings report, and the question is now fearfu...

When Google withdrew from China, it didn't send out a press release or hold a press conference. Instead, it announced the news on its corporate blog. This move proved to be a "milestone event for corporate blogging," said Lou Hoffman, CEO of The Hoffman Agency. "Even though the Google corporate blog...

Foursquare is following up on a feature it introduced last week that layers on new ad functionality for brands seeking to target local customers. Unveiled last week, "Local Updates" lets users keep up with places they like in their Friends tab. Now the social service has rolled out "Promoted Updat...

Facebook shares fell on Tuesday, as the social network faces problems adding new users in multiple markets. The number of users on Facebook in the United States actually slipped by 1.1 percent, according to a new report from Capstone Investments. Facebook has seen phenomenal growth since its incept...

It's not enough to have just a website, or just social media profiles. Businesses need to have both -- and the traffic needs to flow seamlessly between them. Numerica Credit Union was looking for a way to offer customers a useful tool on its Facebook page while driving traffic from Facebook to its ...

Oracle is snapping up another social media company: It announced this week that it has entered into an agreement to buy Involver, a platform provider of SML, or social markup language. SML is a developer tool used to create customized marketing applications for social media sites and Web campaigns.