Social Media Marketing

There's a new social network in town -- Chime.in, the brainchild of Bill Gross, known for creating Google's AdWords platform. Gross is the CEO of UberMedia, the developer of popular Twitter clients Echofon and Ubersocial. Chime.in launched as a public beta on Tuesday and will fully launch in Novemb...

The latest innovations in SEO are definitely social signals and how they impact search results. We are seeing a shift in the authority scores that Google is weighing. It is not based solely on in-bound links and page content, but also on the amount of social sharing and social signals that you actua...

Online privacy was in the news again this week -- and Facebook, not surprisingly, figured prominently in many of the stories. What was surprising, however, was that Facebook wasn't being castigated for implementing some new policy that made it appear the social networking giant was trampling users' ...

As the one major social networking site that actually has gone public, LinkedIn is facing more pressure than its competitors to produce revenue and ultimately turn a profit. Because it now answers to antsy anonymous shareholders -- rather than somewhat more patient venture capitalists or angel inv...

A social network makes changes to its privacy policy. Shortly thereafter, users are shocked to see their names and photos appear in in-house ads. For example, an ad promoting the services of a local printer might include the faces of three "followers" of that particular company. Is this Facebook pri...

Google+ challenged its top competitor Facebook on Thursday by adding games to the newly launched social networking site. Google has begun a gradual roll-out of the games, stating they should be fully available to all users soon. Google+ users will have a selection of 16 games to choose from at first...

It just makes sense that consumers tend to trust the opinions and recommendations of friends before they trust those of advertisers, promoters and retailers. Social shopping sites, which combine features of social networking with online sales, seek to capitalize on the sharing and trust that exist b...

As recently as just a few years ago, consumers had a limited set of research options when they were looking to make an informed product purchase. They may have done a Google search to learn where to buy the product or noticed an advertisement and visited a store to speak with a sales rep about it. F...

A couple of weeks ago, I wrote that Google+ could be the most significant product release in the history of social media. That declaration was based on my belief that this platform represents Google's best -- and perhaps last -- chance to offer Facebook any competition in the social networking arena...

LinkedIn CEO Jeff Weiner voiced his opinion on Google+ on Monday, saying there just isn't enough room for the search giant's foray into social media. Weiner made his remarks at an event in San Jose, Calif., sharing the stage with AllThingsD's Kara Swisher and William Morris agent Ari Emanuel. Swish...

The latest e-business report from ACSI, The American Customer Satisfaction Index, has some bad news for Facebook -- and by extension, yet more good news for Google. The survey, produced in partnership with customer experience analytics firm ForeSee Results, found that despite a small 3 percent jump ...

Consumers are clearly intrigued by Google+. Following closely on their heels are companies, eager to tap what looks to be the next big trend in social media. Indeed, companies are waiting with bated breath for more details about what Google+ means for them -- that is, what advertising vehicles will ...

Facebook users may soon be able to stream, download and share music via the social networking site with a partnership with Spotify, a Swedish music service, according to codes found by software blogger Jeff Rose. The software engineer examined a code possibly in development that users could use to d...

By now, you've probably heard about Google's limited release of its new social networking platform, Google+ -- but did you know this could be the most significant product launch in the brief history of social media? That may sound like an outrageous statement, but it's true. And it's valid regardles...

There's no denying that social media is migrating from the consumer realm to the business arena. What can still be debated is how quickly this technology is making its way into the core of the enterprise, and becoming something more than marketing and sales tools. Some people -- primarily analysts,...