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Social media outsourcing will be the next big business opportunity for India after business process outsourcing and knowledge process outsourcing, contends Gaurav Mishra, Yahoo fellow in residence at Georgetown University's Institute for the Study of Diplomacy. "Some functions are best handled by a ...
The familiar social media paradigm of "Listen ... Learn ... Engage ... Earn" has a correlative imperative: "Publish or Perish," and enterprises probably need to find someone else to do the job for them. But be really careful about whom you select. I've covered the specifics of B2B digital media rela...
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