Social Media Marketing

Video traffic is expected to make up 82 percent of all Internet traffic by 2022. This spike coincides with the increased production and distribution of videos throughout every industry. With this in mind, it is important to remember that the value of video marketing for brands is as old as video its...

Twitter has unveiled a fresh new look for its desktop website that mimics the look and feel of its mobile platforms. The company has been testing a new version of its desktop website since the beginning of the year. The most noticeable change is the organization and layout of the Twitter home screen...

LinkedIn has disclosed algorithm changes designed to favor conversations catering to niche professional interests. The criteria for posts showing up in members' feeds can be summed up as "people you know, talking about things you care about," said LinkedIn Senior Director of Product Management Pete ...

Social media has become a part of everyday life. The number of worldwide users is expected to reach 3.02 billion by 2021. Apart from the growth in the number of profiles, consumers have been devoting more of their time to engaging with social media sites. One-seventh of the average user's waking lif...

Influencer marketing continues to build steam, and more companies, large and small are getting involved. As powerful and as helpful as influencers can be, it's important to realize that not every influencer is right for every company. Selection of the right influencers to work with your company and ...

Marrying technical rigidity with unrestrained creativity? Due to its ability to transform brand engagement with creators on social media, programmatic influencer marketing is here to stay. Millennial consumers have been abandoning traditional media channels and instead becoming increasingly invested...

In a recent E-Commerce Times poll, only 4.32 percent of respondents said there was always enough information on the first page of search results to meet their needs. By comparison, 14.05 percent said they found the first-page search results were rigged and limited by algorithmic highlights.

A little over 10 years ago, we were toasting social media as the great innovation that would enable CRM to traverse the mythical last mile between vendors and customers. Every analyst had something positive to say about social and its future role in CRM. I wrote a paper in 2004 forecasting that soci...

Influencer marketing is one of the fastest-growing ways to get a message out there. It uses the popularity of people who have many followers and a wide reach, to market products and sway opinions. It's very much a marketing strategy for the social media age.

Instagram has introduced Checkout on Instagram -- an in-app purchasing tool -- as a closed beta for consumers in the United States. Among the 20 participating brands are Adidas, Nike, Burberry, Dior, Huda Beauty, Prada and Michael Kors. "Users in the U.S. can buy from a majority of these brands star...

Storytelling is a central part of e-commerce marketing, and it's vital that brands both know their own stories and understand how to tell them. Everything from brand loyalty to purchasing decisions relies on a company having an engaging and well-told story. "Facts tell, but stories sell," remarked S...

From fountain pens and high-end pencils to unique paper notebooks, analog writing tools have legions of fans, even though we're living in a primarily digital world. It's precisely the physicality of analog tools that makes them appealing to many people immersed in a digital reality. They're groundin...

Musing about Facebook's first 15 years, CEO Mark Zuckerberg positioned it as a David confronting a Goliath composed of hierarchical institutions. Facebook gives the masses a voice, he wrote. It brings communities together and provides businesses with low-cost outreach. Progress has been made in addr...

Over the past 10 years, I've been a part of at least that many startups. The tools of the trade have changed rapidly, but the core elements of successful entrepreneurship remain relatively unchanged. When I first started out, "social media marketing" was a brand new concept and existed almost entire...