Social Media Marketing

Telling an engaging and effective story is vitally important for the success of a business. A good story draws people in, fosters loyalty, and brings your brand alive.

Facebook reportedly has developed a new advertising service designed to predict the future behavior of consumers. The service uses FBLearner Flow, an artificial intelligence prediction engine the company introduced in 2016. The technology enables companies to target people based on decisions they ha...

Many small and mid-sized businesses, especially etailers, conduct a substantial amount of their business on Facebook. Eighty percent of U.S. businesses with 250 employees or less use Facebook for marketing, suggest results of a G2 Crowd survey eMarketer cited in a report released last month. Seventy...

Adam Smith famously referred to "the invisible hand" of the free market in his landmark book The Wealth of Nations, and with that made himself one of the very first political economists. Smith's observation was so on point that most of us assume markets run through the agency of individuals pursuing...

Facebook once again has found itself at the center of a media storm, following Mark Zuckerberg's recent announcement of plans to shift its focus away from promoting news and business content and more toward emphasizing interactions from friends and family. The shift follows more than a year of heavy...

"The most important thing an SMB can do ... is be proactive and ready to help [customers] right at the moment they need it," said Linda Crawford, CEO of Helpshift. Companies must streamline support systems to resolve issues faster and more efficiently, she said. An up-to-date knowledge base enables ...

Moves that allowed major e-commerce players to jockey for position both off and on the Internet made headlines in 2017. "The year was a triumph for market leaders," said Mike Comstock, a senior adviser at GrandCanals. "Leading companies like Amazon, Target and Walmart just got stronger, as they have...

Snap aims to combat fake news on Snapchat by separating content from professional creators from postings by friends and family. Stories and Chats from friends will appear on the left side of the camera, while Stories from content creators, publishers and other members of the community will appear on...

Social media influencer advertising has become a major factor in e-commerce. Marketers of both big and small brands long have committed large chunks of their advertising budgets to endorsements by well-known personalities. Social media influencer campaigns are based on that tried-and-true formula, b...

Once just a hangout for teenagers, Snapchat has matured into an engaging and effective social media platform. If you're trying to reach a younger demographic, it's somewhere you probably want to be. "Snapchat is the best channel to reach young people, as they count for more than two-thirds of its au...

Facebook on Wednesday launched "Discover Growth," a global ad campaign targeting B2B marketers. The 30-day U.S. ad campaign will run both on and off the Facebook platform. The on-platform campaign reportedly will consist of one ad per day on Facebook, Instagram and the Facebook Audience Network. T...

Burger King in essence hijacked the voice-activated Google Home speakers in some consumers' homes. In a 15-second television ad, the camera zooms in on a young man wearing the company uniform who says, "OK Google, what is the Whopper burger?" The "OK Google" trigger phrase for Google's artificial in...

WhatsApp reportedly has been conducting tests of a business chat system with a number of companies that are part of the Y Combinator startup incubator. The application programming interface, or API, gives companies a direct line of communication with WhatsApp users. WhatsApp CEO Jan Koum last year s...

Medium, the once-promising platform led by Twitter cofounder Ev Williams, is losing 50 staffers -- about a third of its workforce -- and will undergo a radical overhaul to fix what the CEO has deemed a "broken" business model -- advertising-supported online publishing. Williams touted the company's ...