Social Media Marketing

Instagram on Tuesday announced plans to dump chronological posts in favor of algorithmic recommendations. Users miss about 70 percent of the content that flows through their feeds, which the company attributed to its growth and its system for ordering content. The new algorithm, which will begin rol...

Facebook has been preparing to push personalized ads through its Messenger app, according to a report last week. The company will allow brands to send their own marketing materials through the popular chat app, suggests a leaked document apparently intended for Facebook's advertising partners. The c...

Facebook recently launched a service for members that provides recommendations and ratings on shops and service providers, a move that puts it in direct competition with Yelp. The tool provides star ratings on local service providers, including doctors, veterinarians, event planners, health spas and...

Twitter on Thursday revealed it's testing the expansion of promoted tweets aimed at logged-out users. The company has been searching for ways to monetize the patronage of the roughly 500 million logged-out users per month who hop off Google for a moment to read tweet or two. The glue here is more tw...

Once you've started your e-commerce business, one of the first steps toward success is to get the word out about your products. With all the different social media and other platforms available, however, effective marketing is more complex than ever. It's important, therefore, to have a balanced and...

Selling products online requires answering one basic question: where? Beyond traditional business websites, entrepreneurs have a cornucopia of choices, including Etsy, Amazon, eBay and Facebook. Making use of these alternatives can be a vital part of a business' sales strategy. Choosing where to sel...

Twitter announced two tools, "Publish" and "Curator," a Collections API, and an ecosystem of partners designed to let publishers organize tweets to better tell a tale. The API creates a single Collection ID that can be used to edit, update and publish a story from any tool in the Twitter ecosystem.

It passes through the channels of federal laws, spills across state lines and even bleeds into the protected realm of college sports. The multibillion-dollar industry that is fantasy sports has stood up to legal challenges so far, but the surging sector still battles problems with perception and fac...

Twitter on Tuesday announced an API that will give business users instant and complete access to every historical public tweet. Based on tools developed by Gnip, which Twitter purchased last year, the API lets users search tweets back to March 2006, when the first one was posted. They can request co...

Facebook last week announced Place Tips for iPhones, a feature that will give subscribers location-based recommendations at the top of their News Feeds. No mention was made of launching Place Tips for Android or Windows Phone devices. Tapping on Place Tips will call up the information, which will in...

Google soon will begin targeting kids 12 and under with tailored versions of its products, likely including its search functionality, along with offerings such as YouTube and Chrome. The company is pushing to change make its products fun and safe for children, Pavni Diwanji, Google VP of engineering...

Monster Worldwide last week announced that it was rolling out a beta of a social recruitment ad platform, starting this Thursday. Monster Social Ads uses Twitter's Ads API to serve tailored job listings to Twitter users, based on career attributes such as occupation or industry type. A number of U.S

Ads soon will arrive on Snapchat. However, they will not target individual users. Rather, they'll appear in a more generalized fashion within the service's Snapchat Stories feature among shared photos and videos, CEO Evan Spiegel said Wednesday. A new service for disappearing content and ads, calle...