Spotlight Features

The United States Supreme Court recently decided to revisit Quill Corp. v. North Dakota, which basically allowed states to collect taxes on online sales only from sellers that had a physical presence within their boundaries. Brick-and-mortar retailers for years have argued that the ruling puts them ...

Blogging might seem a difficult task to many e-commerce retailers, but the effort you put into it likely will pay off. With some forethought and commitment, blogging can become part of your overall strategy for e-commerce success. If you're still on the fence, here are three reasons to consider gett...

Google has built a new marketing model around "micro-moments." Many other companies are following suit. "You have to make that conversion happen right on the spot once customers have looked at your website or mobile app," said Bret Bonnet, president of Quality Logo Products.

Visuals are a crucial aspect of e-commerce. The quality of your product photos can make or break a sale. With these seven tips, you can learn how to take compelling product photos that engage your audience and drive conversions. From lighting to staging to editing, this list covers what you need to ...

The mushrooming popularity of smart speakers like Amazon Echo and Google Home will fuel e-commerce in the coming year. "You're going to have a whole new frontier of commerce space driven through voice and brand recognition," said Michael Levine, marketing vice president at Photon. "It's going to be ...

Moves that allowed major e-commerce players to jockey for position both off and on the Internet made headlines in 2017. "The year was a triumph for market leaders," said Mike Comstock, a senior adviser at GrandCanals. "Leading companies like Amazon, Target and Walmart just got stronger, as they have...

One thing the latest holiday sales season made crystal clear is that mobile commerce is on the rise. On Cyber Monday -- which set an all-time-high overall sales record of $6.6 billion -- mobile shopping totaled 47.4 percent of visits to retailers' websites, according to Adobe. However, etailers coul...

This holiday selling season may have been a good one for retailers, but every silver lining has a cloud. In this case, one shadow will be cast by chargeback fraud, which can occur when shoppers request credit card chargebacks from the issuing bank instead of from the merchant. "Merchants bleed $227 ...

For many online shoppers, shipping has become a pivotal issue, and one of the worst things an etailer can do is allow a shipment to be late. On-time arrival is such a high expectation that many shoppers find late delivery worse than other notoriously disagreeable things, a recent survey of online sh...

Let's face it: Your website is central to your e-commerce business. Upgrading your website is one of the most important things you can do to bring in new customers and sell more products. Sometimes, though, it's difficult to know exactly how to improve your site. To help you out with that dilemma, h...

At least 145 million Americans -- half the United States population -- were impacted by a data breach at Equifax that netted thieves personal information such as names, addresses, birthdates, Social Security Numbers and driver's license numbers. That pales in comparison to the earlier Yahoo breaches...

Keeping customers satisfied is the No. 1 priority of any retail business. Technological advances such as interactive voice response systems, chatbots, omnichannel accessibility and robotics have helped many large e-commerce companies improve customer satisfaction rates. However, these options requir...

Content marketing, which bridges the divide between marketing and storytelling, is vital to attracting and keeping e-commerce customers. Here are some tips from experts for boosting the effectiveness of your business's content marketing strategy.

Shipping has become a key part of success in the online shopping revolution. Amazon has raised consumer expectations dramatically when it comes to shipping, and etailers have been scrambling to keep up. Because changes occur on a near-daily basis in the shipping world, here are some tips for getting...