Spotlight Features

Retailers must leverage the benefits of using a variety of digital marketing tactics to differentiate themselves from competitors and improve their shopping experience.

The innovative Phononic EV might be driving a new solution to deliver groceries efficiently and sustainably and, at the same time, rival Amazon’s planned aerial grocery delivery drone package delivery system.

Businesses should be increasing their market spend as a key strategy to weather the current economic setbacks. Not doing so will likely lose customers to competitors who boosted theirs.

As consumers continue to explore virtual shopping in the metaverse, two companies forge the path for shoppers with platforms that make e-commerce more inviting by bringing 3D virtual showrooms and virtual try on rooms to reality.

The escalating use of e-commerce creates a feeding frenzy for fraudsters. Find out how online buyers and sellers can avoid today's most common scams, and who is most susceptible.

The Handwrytten app is part of an automated CRM tool that lets businesses — and individuals with an entrepreneurial passion — integrate computerized automation with personalized handwritten notes to customers. The result is a novel approach to updating one of marketing’s best-known strategies ...

The supply chain debacle and the rising costs of everything have forced consumers to make critical choices in how they spend their rapidly disappearing dollars. Retailers can no longer rely on personalization strategies alone to win over or retain loyal customers.

Svaha USA is an STEAM-themed clothing and accessories brand whose online store is changing the face of women’s and children’s apparel. Svaha celebrates women in all fields of endeavor and confronts gender stereotypes with bright, fun clothes to allow kids’ imaginations to soar.

Embedded finance is on the rise in both the business and consumer payments markets. Analysts project its revenue will reach $1.91 trillion as adoption expands by 2028. This steady acceptance is opening fintech operations to a wide range of marketplace opportunities.

Gen Zers do not balk at paying more for sustainable products or from brands that share their social and political views. But without providing convenient payment methods, retailers are conducting a losing proposition.

Amidst this year's back-to-store shopping trend, as large companies try to work through e-commerce mishaps, musical instrument and pro-audio retailer Sweetwater has seen an increase in online sales. The company attributes much of its success to top-of-the-line experiences both online and through its...

Got Crypto? Make sure you own and have access to it in a secure digital stronghold. Having self-custody of your crypto keys and managing your digital assets can help stave off digital bankruptcy or loss through theft.

The surge in mobile ad spending in addition to device usage has led to a wave of criminal activity called mobile ad fraud. Let’s talk about exactly what mobile ad fraud is, the various types of mobile ad fraud to look out for, and three ways to help prevent mobile ad fraud from taking place at you...

Not every industry has kept up with the evolution of cloud technologies brought forth by digital transformation. A prime example is the real estate industry. Overall, the real estate sector has been slow to digitize operations and move to the cloud; leaving agents, brokers and their clients underser...