Phishing attacks impersonating major brands like Walmart, Target, and Best Buy surged by over 2000% during peak shopping periods, underscoring the heightened threat landscape in the United States.

Mushrooming fake store sites, deceptive domains, and compromised e-commerce sites are just a few of the threats facing online shoppers and businesses this holiday season, according to reports recently released by two cybersecurity companies.

Based on a survey of 11,000 adults in 50 states, one-quarter of American adults have had a package stolen this year. The average value of each stolen parcel was $204.

INDUSTRY OUTLOOK

2025 Looks Like Another ‘Meh’ Year for CX

According to Forrester’s “2024 US Customer Experience Index," CX quality among brands in the United States sits at an all-time low after declining for an unprecedented third year in a row.

Benjamin Brooks, a researcher at Harvard's Berkman Klein Center, urged the AI industry to address the content compensation problem before others step in to do it.

The retail industry is bracing for more than just the usual surge of cyberattacks this holiday shopping season. Among the most persistent challenges is the rise in advanced bad bot traffic, which has surged by 58% compared to last year.

The National Retail Federation forecasts holiday sales growth between 2.5% and 3.5% above last year's holiday season. The forecast includes e-commerce, which is expected to grow between 8% to 9%, totaling $295 billion to $300 billion.

Imagine losing billions in e-commerce revenue because consumers are taught how to game the chargeback system. This is the harsh reality facing digital marketplaces like Uber, Airbnb, Turo, and Etsy as they grapple with an escalating wave of fraudulent chargebacks.

Cybercriminals are exploiting young gamers' innocence for financial gain, putting their privacy and their families' financial security at risk. Experts emphasize the need for parental awareness, as children are particularly vulnerable to these scams.

A new privacy report ranking the top 15 social media platforms found Reddit and Snapchat as the least intrusive on their users' privacy. At the other end of the spectrum were Meta products Facebook, Messenger and Instagram.

The 2024 holiday shopping season isn't shaping up well for retailers, but the emergence of artificial intelligence offers a chance to optimize performance and increase customer satisfaction.

While mobile apps still capture significant attention, all-in-one web services in mobile wallets are emerging as an essential accompaniment to individual mobile apps.

In addition to targeting retail websites, fraudulent purchases and fake returns not only result in direct financial losses but also create additional costs and burdens for both sellers and customers. New data shows that 75% of consumers would readily drop a brand after any cybersecurity issue.

AI integration is leading one of the most innovative merchandising trends by creating a conversational-like online shopping experience. But the process requires retraining consumers to shop a new way.

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