Expert Advice

The adage "different strokes for different folks" now guides public relations strategies, particularly in maintaining engagement with diverse generational clientele. Generation Z, sometimes called Zoomers, is the new power kid on the buying block.

Let's explore key insights into UX design, highlighting essential best practices, common mistakes, and the latest trends that are shaping the future of e-commerce.

There are best practices and rules of thumb that can help guide merchants to maximize the efficacy of their Amazon store. Here are some to keep in mind when getting started.

In today's competitive market, adding a human touch to e-commerce buying is a strategic need. It shows a deeper awareness of changing consumer expectations beyond the obvious benefits of improving customer pleasure and loyalty.

A retail strategy for decades, bundling combines products or services into a single sales unit, offering various forms to suit different customer needs. Discover how this versatile approach boosts sales, enhances customer experience, and extends beyond the holiday season, providing year-round benefi...

As the holiday shopping season approaches, the timing of SMS marketing messages takes on heightened importance. Effective scheduling not only influences consumer engagement and open rates but also plays a crucial role in achieving sales success.

Inaccurate product information sows confusion, undermines trust, and boosts return rates, costing retailers both revenue and credibility. Learn why smart retailers invest in product information systems.

It's no secret that brand affinity -- a shopper's preference for a particular brand -- can be one of the most potent drivers of purchasing decisions. For retailers, leveraging brand affinity to influence shopper behavior is paramount for success.

New data offers deep insights into the best times to post on social media, underlining the importance of strategic scheduling for successful customer engagement and conversion.

Generative AI is set to revolutionize e-commerce content creation, offering personalized, context-driven content at an unprecedented scale. It enhances creativity, efficiency and opens new avenues for strategic content creation.

Discover the keys to Amazon seller success as we explore the effective utilization of tools that drive results in the highly competitive marketplace. Learn how savvy entrepreneurs navigate challenges and optimize their strategies to thrive and succeed on Amazon.

Contrary to public opinion, ChatGPT doesn't render other AI forms redundant but complements them, enhancing customer engagement and product discovery, according to Eli Finkelshteyn, CEO of Constructor.

Retailers can win in the e-commerce arena by adapting payment strategies, enhancing online checkouts, and leveraging technology to foster brand loyalty -- ultimately leading to sustained customer engagement and profitability.

To combat chargeback fraud in e-commerce, follow these tips on utilizing machine learning, analytics, and end-to-end solutions while prioritizing customer experience. Discover how to effectively fight fraud and maintain a seamless shopping experience for legitimate customers.