Trends

Recent shifts in consumer behavior will significantly impact brand sales this year and beyond. Brand marketers need to refocus efforts on planet sustainability; otherwise, they risk losing their consumer bases to brands that do.

With economic uncertainty dampening consumer confidence, shoppers are focused on getting more value for their money by actively seeking discounts on everyday purchases through less-traditional channels, such as retailer loyalty rewards and cashback offers.

What looks like "bossism" or a perverse crackdown by tech management to put employees in their place is more likely a pull-back from over-hiring at the start of the pandemic.

Attention retailers! Are your stores ready to get phygital? A successful phygital retail strategy blends the useful elements of the in-person customer experience into the digital sphere interchangeably.

King of the Curve combines gamification and social strategies to assist science students in scoring better on med school entrance exams and related challenges.

The baseline of personalization still involves the consumer experience. Staying ahead of the trend is essential to make informed decisions. Expect the following three personalization trends to make an impact in 2023.

Retailers who want to avoid losing revenue and having customers defrauded need to understand how fraud is happening now. Let's explore how to cope with these prevalent tactics being used by fraudsters.

TikTok has become the go-to app for Gen Z and others who prioritize social commerce influencers. However, lawmakers and citizens with growing concerns about data security and surveillance are pushing for congressional action to ban the China-based app in the United States.

Many workers and managers in the United States and the United Kingdom place a higher value on trust in the workplace over financial compensation, according to new research released Tuesday. A survey of 500 workers and managers in the U.S. and U.K. conducted by Osterman Research for cybersecurity fir...

Copycat websites increasingly surface on the web stealing customers’ cash and damaging e-tailers’ branding and trustworthy reputations. Until now, most brands tolerated the threat but seemed powerless to prevent it; that scenario may be starting to change. Digital perpetrators offer bogu...

Metaverse constructors are still figuring out how to detect who is visiting virtual stores, where and when they visit, how and for how long they interact with products, and why they engage with specific content.

Until now, retailers have relied heavily on SaaS offerings for their fulfillment systems. But research shows that many retailers are shifting away from this in favor of solutions they own. Why? To gain the flexibility for providing a better customer experience.

Distributed denial-of-service attacks continued to rise in November. A prime target was the United States, with 1,543 attacks. While "as a service" offerings have made ransomware a low-effort, low-risk option for generating criminal gains.

Ask any security pro what's the most effective protection against hackers and scammers, and they all point to one tool: multifactor authentication. But lately, bad actors have focused on hacking MFA, making its methods susceptible to interception.