Trends

TikTok is experimenting with online shops and shoppable videos to enhance the customer experience for engaging in live commerce purchases. The platform last month quietly launched the e-commerce feature in the U.S. via TikTok Shop, enabling shoppers to purchase products directly through the TikTop a...

Most contractors the Department of Defense hired in the last five years failed to meet the required minimum cybersecurity standards, posing a significant risk to U.S. national security.

Loopholes in the rules governing advertising for stimulant medications should be closed, according to a report released Monday by the Center for Data Innovation.

Retailers must understand the buyers they'll be meeting in the store, online, and over the phone. Each group knows what they want and is not shy about saying when sellers do not meet those expectations.

Worker unrest at the Zhengzhou Foxconn factory could result in a production shortfall of six million iPhones, just as the holiday season is about to enter the home stretch.

Running a business without some cloud support is a rarity these days. Still, when formulating a cloud strategy, companies seem to make some common mistakes. Here are several of them.

The accounts can be used to run multiple pages and ad campaigns, creating new opportunities for online scams, disinformation, and election interference, according to the investigation by the Tech Transparency Project, a Washington, D.C.-based information and research organization that focuses on the...

Spiraling inflation is increasing consumer demand for incentives wherever they shop. So, retailers take note: if you want shoppers to buy your wares, reward them for it.

In the coming year, lawmakers will be paying increased attention to workplace monitoring, and whistleblowers may also be demanding monitoring information to support complaints about labor law violations, according to the predictions put together by 10 Forrester analysts.

Unlike most of the world, an online retail business never sleeps, which means that the systems powering an online retailer's critical operations can never sleep either. If the organization wants to sell products and meet the needs of customers on a 24-by-7 basis, it's going to need a way to ensure t...

Marketers are paying more attention to presenting potential buyers with a blend of product videos as a model that adopts live commerce goals based on consumer-led and consumer-centric product discovery.

What marketers now call shoppable video ads is a new twist on the popularity of social media platforms and their influencer participants. By mimicking that approach with elements of socializing, entertaining, and shopping, online merchants can create new shopping media channels for consumers.

These strategies will increase e-commerce conversion rates during the holiday season, engage customers, and encourage repeat visits and purchases.

Adobe expects consumers to start spending on holiday gifts earlier this year, starting with Amazon's second Prime Day event of 2022 on Tuesday and Wednesday. The report noted that early buying could impact Cyber Week sales later this year.