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Market watchers expect social commerce to grow exponentially over the next few years. As businesses prepare their strategies to move forward in 2022, they should consider the impact of these five important social commerce trends.

Consumers, especially lonely hearts experiencing life's so-called golden years, are prime targets for romance scams and fraud assaults. Romance scams are at an all-time high. Even younger folks who share too much about their affairs of the heart on dating sites and social media could become ripe tar...

Many vendors are missing a goldmine in personalizing customer experience because they are not thinking "inside" the box. A proprietary combination of software and on-demand printers from marketing automation firm UnDigital personalizes the unboxing experience. This relatively new technology is turni...

EXPERT ADVICE

Managing Google’s Algorithm Updates

With the majority of searches happening on Google, updates to how Google is serving results could put a complete halt to new customer acquisition, leads, sales, and ultimately revenue. Here are some ways your business can best manage the latest core update to Google's algorithm.

While retailers aren't happy with rising return rates, in the current environment, they are a reflection of success. "When you have the kind of growth we've seen in the online channel, that's how you get an overall high return rate," Peter Madden, a director in the retail practice of AlixPartners, a...

INSIGHTS

The Great Re…tirement

CRM has become big enough to generate a significant shadow. When an idea like putting customers in the center of our universe takes hold, we see ripple effects everywhere in the culture. Nobody wants to be in favor of something else. But other times, CRM gets blowback from new trends. Such is the ca...

Brace yourself, 2022 promises to bring expanded cyber confrontations as ransomware attacks gain the high ground. A dangerous increase in ransomware attacks last year caused devastating compromises to government organizations, critical infrastructure, and businesses. Much of the increase resulted fro...

EXPERT ADVICE

4 Tips To Attract a Younger Customer Base

Attracting and engaging with a younger target audience is no longer optional; it is an essential marketing goal. The big question is: how to do it? Marketers and online retailers who have found useful answers to that question shared their insights with the E-Commerce Times.

Nearly half a million Covid-related domains have been created over the last two years, many of them being used by online fraudsters. The pandemic has created an environment in which bad actors make use of a range of Covid-related "hooks" to commit cybercrime and fraud, impacting consumers and brand...

The average salary for a tech worker reached US$104,566 in 2021, yet nearly half still feel they're underpaid. The hot recruiting market could be contributing to workers feeling underpaid, maintained Brittany Nisenzon, metro markets manager with Robert Half, a global staffing company.

The marketing technique called clienteling is used by retail workers to establish long-term relationships with key customers. When applied to e-commerce, the practice is based on having access to data about their preferences, behaviors, and purchases. A relatively new variation of this concept is di...

Reddit co-founder Alexis Ohanian raised some eyebrows in the gaming world recently when he predicted that play-to-earn gaming would take over 90 percent of the gaming market in five years. Analysts we spoke with are skeptical of his forecast.

The biggest breach of the period was actually a combination of several cyber smash-and-grab operations over the years that contained 3.2 billion unique email and password combinations from Netflix, LinkedIn and other online outfits.

Supply chain issues have haunted businesses during the past several months. Given the status of the pandemic and other challenges, they probably won't be resolved any time soon. We spoke with several experts to get their perspective on what's going on with supply chains and how online sellers can ad...

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