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The coronavirus scare is working its way through the economy -- even affecting CRM. At this point some vendors are canceling events rather than taking the risk of having thousands of customers, press and analysts descend on a city, swap microbes through the air for a few days, then go home and likel...

E-commerce business leaders are already thinking ahead to the holiday season, and they want to answer one big question: What can we improve over the next 10 months to generate the most value during the holidays?

Franchising is a tried-and-true business model with numerous permutations that benefit all participating parties. For the vendor it's a great model for expanding without all of the downside risk associated with building a business, like finding all the financing and hiring people. The franchisor gen...

The coronavirus, or COVID-19, presents the biggest threat to the global economy since the Great Recession of 2008 -- not to mention the threat to human life. The outbreak already is decimating the travel and leisure industry, and forcing trade shows to scale down or cancel. It threatens many sectors...

Product vendors are facing a growing negative reaction from consumers concerned about product quality and fake or misleading product reviews posted online, according to new research. A large majority of consumers polled said they would flee a brand if the manufacturer sold them poor quality products...

Members of the U.S. House of Representatives have introduced legislation that aims to protect online shoppers from purchasing counterfeit goods. The proposed Shop Safe Act would establish trademark liability for companies that sell counterfeits that pose a risk to consumer health and safety; require...

After two years of litigation, Apple has agreed to pay up to $500 million to settle a class action lawsuit alleging it slowed down older iPhones in order to push consumers into buying its later, more expensive models. The devices covered in the agreement are iPhone 6, 6 Plus, 6s Plus, 7, 7 Plus, an...

What will 2020 hold for e-commerce and m-commerce? The verdict is in, and it looks like convenience is high on the agenda for consumers. Consumers want to be able to make purchases at the click of a button.

The coronavirus known as "COVID-19" is posing global threats that are challenging businesses worldwide, forcing them to put new policies and practices into place to prepare for and communicate with their workforces. One of the most critically impacted sectors is the technology industry. The virus ha...

Perhaps you're a direct-to-consumer brand trying to build brand awareness and tell your story. Perhaps you're looking to increase branded search volume across search engines like Amazon, Google, Bing and others. Maybe your brand is focused on new customer acquisition in your sales funnel and you hav...

Social selling has changed how online consumers are interacting with and buying from e-commerce businesses. Why? Because it's had a huge impact on the buyer's journey as a whole. Today, we live in a digital world, and this means the consumer has the upper hand, thanks to the growth in e-commerce and...

Salesforce just announced it would buy Vlocity -- a startup with all the markings of a unicorn including a billion-dollar valuation -- for $1.33 billion. Vlocity was cofounded and led by David Schmaier, who was executive vice president at Siebel Systems in its go-go years. When Oracle bought Siebel ...

Facebook is clamping down on ads and misinformation relating to coronavirus. Criticism of social media platforms for spreading fear and confusion about coronavirus is rife. Still, Facebook's decision-making has raised a few eyebrows, as the coronavirus ad restrictions could be interpreted as limitin...

Two things are happening simultaneously: The RSA Security Conference is in full swing and so is COVID-19. It's a strange juxtaposition. The conference is going on undeterred just a few blocks from where the mayor declared a state of emergency due to the ongoing spread of the virus. There's also topi...