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With the rise of electric cars, it was only a matter of time before electric trucks hit the market. Several electric vehicle startups -- including Bollinger, Lordstown Motors, Rivian and Workhorse -- have been working on developing electric pickup trucks for several years, but none have come to mark...

If 2019 was the year we identified the most acute challenges facing various industries -- in the form of macroeconomic trends as well as industry-specific factors -- 2020 will be the year we confront those issues. For most companies, this looks like addressing a skills gap that grows at the same rat...

EXPERT ADVICE

4 Keys to a Winning Amazon Marketing Strategy

To succeed on Amazon, brands need a tailored marketing strategy that includes optimized listings, targeted advertising, and data analysis. Utilizing third-party partners can offer proactive insights to stay ahead of Amazon's ever-changing landscape.

"Digital transformation" is not a new term or concept. While it has taken on multiple definitions, one thing is for sure: Companies view it as a top priority, so much so that enterprises are projected to spend in excess of $2 trillion through 2019, according to IDC. This insurgence of digital transf...

TECHNOLOGY LAW CORNER

Is Privacy Possible in 2020?

The California Consumer Protection Act goes into effect in 2020, and other state and federal laws are on the horizon -- but is it possible that these state laws will really provide us privacy?

Today's consumers live in a digital world, which means they can retrieve all the information they desire at the touch of a button, putting them in control. Added to this, they have become immune to traditional outbound marketing methods -- such as billboards and television advertisements -- and they...

Amazon, Apple, Google and the Zigbee Alliance are teaming up on a new IP-based standard for smart home device connectivity. Connected Home over IP will be an open source project. A working group will define a specific set of networking technologies to enable communication across smart home devices, ...

The 300-plus mile trip between Cleveland and Chicago could take as little as 32 minutes by Hyperloop, according to a new feasibility study. Hyperloop is the only form of high-speed transportation that is profitable and makes economic sense in the U.S., found the study, a joint effort of Transportati...

INSIGHTS

Just Wait Till Next Year

For the last 15 years I've written year end articles on where we've been and where we're going in CRM and more broadly in tech. This year, as I went through the pieces I wrote, it struck me that the major topics that were important in 2019 would be equally important in 2020. In my mind there are sev...

Amazon third-party sellers will not be able to ship Prime customers' orders using FedEx Ground and FedEx Home, as of Wednesday. "We have seen a drop in the delivery performance of FedEx Ground and FedEx Home ship methods for Seller Fulfilled Prime shipments," Amazon told sellers. The restriction is ...

Measuring Broadband America, a 10-year-old FCC program to ensure that Internet service providers deliver on their connection speed promises to consumers, has become unreliable. Companies including AT&T, Cox, Comcast and Verizon reportedly have been employing tactics to make their performance num...

In order to deliver superior customer experience, companies should combine human talent with technology, including much-needed digital expertise, to turn their current revenue and growth strategies into customer satisfaction. The companies that truly succeed engage their customers and strengthen the...

EXPERT ADVICE

3 Steps to a Winning Google Shopping Strategy

The world of paid digital advertising is changing fast. Over the last year alone, marketers have had to adapt to big changes on Facebook's platform. They now have to reckon with the continued growth of Amazon, which is taking an ever-larger bite out of online advertising budgets. Even Google, long t...

EXPERT ADVICE

6 Customer Service Trends to Watch in 2020

The fundamentals of delivering a good customer service experience in 2020 will be much the same as in 2019: Customers will expect convenient in-channel resolutions that take little effort on their behalf. However, with the rise of friction-free, asynchronous, and personalized private messaging chann...

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