US Search, a recently public company that bills itself as the “public record portal,” now has a home on top portal site Yahoo!.
Today, Yahoo! and US Search, which helps customers find long-lost friends or relatives, announced a premier merchant agreement. US Search’s services will now be featured on Yahoo! via category page banners, fixed placement buttons and text links in Yahoo! People Search.
“We are pleased to team with US Search to enable Yahoo! users around the world to gain access to public record information,” said Anil Singh, senior vice president of sales at Yahoo!.
US Search and Yahoo! are working together via Yahoo!’s new Fusion Marketing Online program, which is designed to provide a variety of services for companies that are looking for online marketing. Yahoo!, which reaches more than 80 million users a month, according to Media Metrix, is aiming to be a one-stop shop in terms of marketing solutions for other companies.
US Search also has marketing deals with other destination sites including Lycos, the Go Network, Snap.com and InfoSpace.com.
About US Search
US Search, which will also be promoted with banner advertising throughout Yahoo!’s network of sites, sells online access to public records, including court documents and national death records, and also derives revenue by searching for people and conducting background checks for individuals and corporations. Users of US Search are able to access national, state and local public record databases.
In addition to offering these services online, US Search’s search specialists are available to conduct research on the phone 24 hours a day at 1-800-US-Search. In the first quarter of 1999, the company had approximately 4.6 million unique visitors to its Web site and received over 220,000 telephone inquiries.
Besides serving everyday individuals and corporate clients, US Search also offers services for private investigators and bail bondsmen.
Stock Impact
Shares of US Search climbed 1-13/16 to 15-3/4 in early trading today after the deal was announced. The company’s stock has rebounded significantly since US Search’s disappointing initial public offering on June 25. US Search’s IPO was priced at $9, the low end of its range, and the stock plummeted to 6-15/16 on its first day of trading.
Shares of Yahoo! were up 1-5/16 to 143-7/16 in early trading as the financial markets attempt to rebound from Tuesday’s major sell off.
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