Vignette Corp. (Nasdaq: VIGN) stock was at US$9.125 early Thursday, up 45 cents, after the company announced an alliance with Ariba, Inc. (Nasdaq: ARBA) aimed at improving the efficiency of business-to-business (B2B) e-commerce.
Ariba also gained on the news, rising $1.06 to $41.94 in morning trading.
Vignette and Ariba said they will “offer a comprehensive B2B platform for enabling marketplaces.” Suppliers, the companies said, will be able to better promote their products to potential buyers, and market makers will be able to attract and retain buyers and suppliers by giving them “an improved market environment” and the ability to better target marketing campaigns.
Bill Daniel, senior vice president of products at Vignette, said the alliance will “have a broad impact on the B2B and B2C landscapes.”
“We know that the Ariba-Vignette solution is a powerful combination, as we have successfully implemented this offering with many joint customers,” Daniel said. “We’re certain more companies will realize that, in order to remain competitive and efficient in the marketplace arena, they will choose Vignette and Ariba.”
Earlier this month, Vignette lowered its projections for the current fiscal year and announced a plan to consolidate operations and cut jobs. The plan will result in a charge of $45 million to $55 million to first-quarter results, but should save about $100 million over four quarters, the company said.
Ariba, for its part, disappointed analysts with its latest earnings report. Though the company reported a 625 percent spike in revenue, analysts at several firms downgraded the stock because of questions about the company’s growth rate.
Vignette, based in Austin, Texas, provides Internet applications for online businesses. Ariba, headquartered in Mountain View, California, makes software that powers B2B online exchanges. 
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